HB Wealth Management 13F: Adds $13M to Amazon.com (AMZN) Stake

HB Wealth Management added to its holdings in Amazon.com, Inc. AMZN, according to a Form 13F filed with the Securities and Exchange Commission on October 23, 2026. The fund purchased an additional 51,115 shares during the period, marking a 7.9% increase in its position.

AMZN Amazon.com, Inc.

$248 ▲ +9.49% year to date

1M 3M YTD

Daily close · Oct 23, 2026

What Changed in HB Wealth Management's Amazon.com, Inc. Position

HB Wealth Management lifted its stake to 701,687 shares total. The reported value of the holding reached $174,825,200 at the time of the filing. In the prior quarter, the fund held 650,572 shares.

Other Institutional Activity in Amazon.com, Inc.

Simplicity Wealth, LLC grew its holdings by 15,723 shares, ending with 127,215 shares worth about $31.7 million. True North Advisors cut its stake by 2,933 shares, leaving it with 129,617 shares valued at roughly $32.3 million. Midwest Trust reduced its holdings by 21,289 shares to finish with 901,279 shares worth about $224.6 million. Sterling Capital Management trimmed its position by 27,270 shares, holding 221,047 shares valued at about $55.1 million. MBL Wealth lifted its stake by 4,478 shares, ending with 37,979 shares worth roughly $9.5 million.

Amazon.com, Inc. Stock Down 5.5%

Amazon shares recently traded around $248.04 as of October 24, 2026. The stock closed at $248.00 on the filing date. Shares trade above their 200-day moving average of $243.26 while sitting below their 52-week high of $287.20.

Recent Earnings

Amazon reports $775,680,032,768 in trailing twelve month revenue. The online retail and cloud computing giant posts a trailing twelve month earnings per share of $12.43. Profitability metrics show a net profit margin of 17.4% and a return on equity of 30.6%. The company's next earnings report is scheduled for October 29, 2026.

Dividend

The company maintains a dividend payout ratio of 0.0% and a dividend yield of 0.0%, reflecting its reinvestment of earnings into growth initiatives like Amazon Web Services and logistics.

Insider Buying and Selling at Amazon.com, Inc.

Company insiders completed several transactions prior to the filing. Officer Matthew S. Garman sold 14,541 shares on August 21, 2026, for a total value of $3,766,920. Officer David A. Zapolsky sold 15,430 shares on August 24, 2026, totaling $4,004,345. Officer Douglas J. Herrington sold 1,000 shares at $254.77 on September 1, 2026, worth $254,770, and another 1,000 shares at $251.50 on October 1, 2026, worth $251,500.

Analysts Set New Price Targets

TD Cowen reiterated its buy rating with a $350.00 price target on October 5, 2026. Tigress Financial maintained a buy rating while raising its target to $385.00 from $315.00 on October 6, 2026. Wells Fargo maintained an overweight rating with a $329.00 target on October 12, 2026. Cantor Fitzgerald maintained an overweight rating with a $310.00 target on October 12, 2026. Morgan Stanley maintained an overweight rating, lifting its target to $350.00 from $335.00 on October 19, 2026. The stock carries a strong buy recommendation overall from 58 analysts, with a mean price target of $331.72.

About Amazon.com, Inc.

Headquartered in Seattle, Washington, Amazon operates as a major global retailer and cloud services provider. The business runs through three main segments covering North American retail, international operations, and Amazon Web Services. Beyond online and physical stores, the company produces electronic hardware such as Kindle devices and Echo speakers, while generating substantial advertising revenue.

Bottom Line

HB Wealth Management's increased allocation reflects ongoing institutional interest as the e-commerce and cloud leader prepares for its upcoming financial results. Market participants will monitor the October 29 earnings release for updates on AWS growth and retail margins.