Smith Chas P & Associates Pa Cpas 13F: Cuts GOOG Stake by $12M

Smith Chas P & Associates Pa Cpas lowered its stake in Alphabet Inc. GOOG by 10.4% during the quarter, according to a Form 13F filing disclosed on October 22, 2026. The firm sold 35,255 shares of the tech company, leaving it with 303,234 shares. The remaining holdings carried a reported value of $102,162,731 at the close of the filing period.

GOOG Alphabet Inc.

$336.40 ▲ +6.90% year to date

1M 3M YTD

Daily close · Oct 20, 2026

What Changed in Smith Chas P & Associates Pa Cpas's Alphabet Inc. Position

The firm adjusted its exposure to Alphabet Inc. GOOG by cutting roughly one-tenth of its prior position. Before this filing, the firm held 338,489 shares. The net reduction of 35,255 shares brought the final tally down to 303,234 shares valued at $102,162,731 as reported in the October 22, 2026 SEC filing.

Other Institutional Activity in Alphabet Inc.

Other large investors also adjusted their positions in Alphabet Inc. GOOG during the same reporting period. PensionDanmark Pensionsforsikringsaktieselskab trimmed its holdings by 37,043 shares, ending with 997,490 shares worth about $339,884,743. Axxcess Wealth Management reduced its stake by 50.5%, finishing with 52,556 shares valued at $16,109,666. Quilter grew its position by 6.3%, holding 92,473 shares worth about $31,509,250. Livforsakringsbolaget Skandia, Omsesidigt cut its stake by 41.5% to 17,740 shares valued at $6,044,728. Sumitomo Mitsui DS Asset Management Company increased its holdings by 1.3% to end with 815,469 shares worth about $277,862,907.

Alphabet Inc. Stock Down 3.6%

Alphabet Inc. GOOG shares closed at $333.00 on the October 22, 2026 filing date and recently traded around $344.40, up about 0.4% since that session. The stock trades below its 50-day moving average of $340.55 and beneath its 200-day moving average of $339.43. Over the past year, shares have ranged from a low of $252.77 to a high of $404.47.

Recent Earnings

Alphabet Inc. generated $445.9 billion in trailing twelve-month revenue and reported earnings of $19.93 per share. The business achieved a net profit margin of 54.8% and a return on equity of 48.7%. The company is scheduled to report its next financial results on October 28, 2026.

Dividend

Alphabet Inc. pays an annual dividend of $0.88 per share, giving investors a dividend yield of 0.27%. The payout ratio stands at 4.3% of earnings.

Insider Buying and Selling at Alphabet Inc.

Company insiders completed three transactions prior to the filing. Officer Marsida Saraci sold 449 shares on July 29, 2026, at an average price of $333.20, totaling $149,607. Director Frances H. Arnold sold 82 shares on July 30, 2026, at $333.39 per share for a total value of $27,338. The director later sold another 82 shares on August 28, 2026, at $337.71 per share, realizing $27,692.

Analysts Set New Price Targets

Wall Street firms updated their views on the stock ahead of the upcoming earnings release. JP Morgan maintained an overweight rating while lowering its target from $460.00 to $420.00 on July 23, 2026, and later raised that target to $425.00 on October 15, 2026. TD Cowen reiterated a buy rating with a $475.00 target on July 23, 2026, and raised its target to $485.00 on October 8, 2026. UBS maintained a neutral rating with a $380.00 target on October 14, 2026. Overall, the stock holds a consensus strong buy recommendation with an average target price of $422.15.

About Alphabet Inc.

Alphabet Inc. operates major internet platforms and digital services across the globe. Through its core segments, the company provides search engines, advertising networks, mobile operating systems, cloud computing solutions, web browsers, and video sharing platforms. These services reach billions of individual users and business clients worldwide.

Bottom Line

Investors will watch Alphabet Inc.'s upcoming earnings report on October 28, 2026, for fresh signals on advertising growth and cloud adoption. Institutional filings like this one provide a look at how professional asset managers adjusted their stock exposure during the quarter.