Sumitomo Mitsui DS Asset Management Company 13F: Cuts NOW Stake by $5M

Sumitomo Mitsui DS Asset Management cut its holdings in ServiceNow, Inc. (NYSE: NOW) by 13.3% during the third quarter, according to a Form 13F filing with the U.S. Securities and Exchange Commission on October 20, 2026. The fund sold 37,290 shares, leaving it with 243,713 shares of the software provider worth about $32.6 million at the time of the report. In the previous period, the investor held 281,003 shares.

NOW ServiceNow, Inc.

$149.54 ▲ +1.42% year to date

1M 3M YTD

Daily close · Oct 20, 2026

What Changed in Sumitomo Mitsui DS Asset Management's ServiceNow Position

The fund's reduction to 243,713 shares reflects a measured trim of its position in the cloud workflow specialist. The remaining stake carries a reported value of $32.6 million.

Other Institutional Activity in ServiceNow

PensionDanmark Pensionsforsikringsaktieselskab reduced its holdings by 29,504 shares, ending with 211,637 shares worth about $28.4 million.

ServiceNow, Inc. Stock Up 5.4%

ServiceNow shares closed at $149.54 on October 20, 2026, and recently traded around $149.57. The stock sits about 10.6% above its 50-day moving average of $135.26 and 30.1% above its 200-day moving average of $115.00. The company carries a market capitalization of about $150.28 billion, a P/E ratio of 88.63, and a forward P/E of 29.04.

Recent Earnings

For its trailing twelve months, ServiceNow generated $14.73 billion in revenue and reported basic earnings of $1.64 per share. The company has a net profit margin of 11.3% and a return on equity of 14.2%. Its next financial update is scheduled for October 28, 2026.

Insider Buying and Selling at ServiceNow, Inc.

Company insiders completed several stock sales ahead of the filing, including transactions by Director Paul Edward Chamberlain, Officer Jacqueline P Canney, and Officer Paul G. Fipps.

Analysts Set New Price Targets

Wall Street firms updated their views ahead of the report, with Citigroup, Mizuho, TD Cowen, Piper Sandler, and StoneX maintaining buy or overweight ratings and raising price targets up to $175.00.

About ServiceNow

ServiceNow, Inc. builds cloud-based software that automates digital workflows for businesses across North America, Europe, Asia, and other international markets. Its platform helps enterprises manage IT services, customer support, security operations, and employee workflows on a single unified cloud architecture.

Bottom Line

Investors are keeping a close eye on ServiceNow ahead of its upcoming earnings report on October 28, 2026. Institutional adjustments and strong analyst backing continue to frame market sentiment for the software maker.