Guggenheim Cuts Netflix (NFLX) Price Target to $78

On October 21, 2026, Guggenheim maintained its Buy rating on Netflix, Inc. [NFLX] while lowering its price target from $80.00 to $78.00. The research note update arrived on the same day several other Wall Street firms adjusted their outlooks on the entertainment provider.

NFLX Netflix, Inc.

$68.69 ▼ -24.51% year to date

1M 3M YTD

Daily close · Oct 20, 2026

Guggenheim's Call on Netflix

Guggenheim kept its Buy stance on the stock while trimming the target price down to $78.00 from its previous level of $80.00. Analyst rating updates represent the firm's forward-looking perspective on the company's operational path.

Netflix, Inc. Stock Down 7.1%

Netflix shares recently traded around $65.54 as of October 21, 2026, down about 4.6% from an event close of $68.69 on October 20, 2026. The stock trades near its 52-week low of $65.08 and well off its 52-week high of $124.86. It sits below both its 50-day moving average of $75.01 and its 200-day moving average of $82.76, while resting below the overall analyst mean price target of $91.13.

Recent Earnings

Netflix generated trailing-twelve-month revenue of $48.37 billion alongside earnings of $3.18 per share. The company reported a net profit margin of 28.2% and a return on equity of 49.5%. It carries a trailing P/E ratio of 21.97 and a forward P/E ratio of 18.38.

Insider Buying and Selling at Netflix, Inc.

Company insiders completed several share sales in late summer and early autumn. Chief Executive Officer Gregory K. Peters sold 27,312 shares on August 6, 2026, at $73.54 for a total value of $2,008,606. Chief Financial Officer Spencer Adam Neumann sold 9,248 shares on August 10, 2026, at $75.79 for a total value of $700,907. Director Richard N. Barton also completed two sales in September 2026.

Analysts Set New Price Targets

Wall Street firms updated their views on October 21, 2026. TD Cowen reiterated a Buy rating with a $100.00 price target. Piper Sandler maintained an Overweight rating and lowered its target from $85.00 to $78.00. Evercore ISI Group maintained an Outperform rating and reduced its target from $110.00 to $90.00. Barclays maintained an Equal-Weight rating while cutting its target from $70.00 to $65.00. Overall, the stock carries a buy consensus from 45 analyst opinions.

About Netflix, Inc.

Netflix, Inc. provides entertainment services worldwide, offering television series, documentaries, feature films, games, and live programming. Members access streaming content across internet-connected devices including TVs, digital video players, set-top boxes, and mobile devices. Founded in 1997 and headquartered in Los Gatos, California, the company reaches audiences globally through its digital subscription platform.

Bottom Line

Investors continue to monitor how Netflix shares perform relative to newly adjusted Wall Street price targets. Watch for upcoming corporate updates and filing reports to track any shifts in institutional and insider sentiment.