Guggenheim Raises The Kroger (KR) Price Target to $68
Key Points
- Guggenheim maintained its Buy rating on The Kroger Co. on October 21, 2026, and raised its price target from $66 to $68.
- Guggenheim's $68 price target implies 6.03% upside from The Kroger Co.'s ($KR) current $64.13 share price.
- The stock recently traded around $64.13, sitting above its 50-day moving average of $59.24 and its 200-day moving average of $63.45.
- The company reported trailing twelve-month revenue of $149.3 billion alongside a net profit margin of 0.7% and a return on equity of 14.4%.
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On October 21, 2026, Guggenheim maintained its Buy rating on The Kroger Co. (NYSE:KR) while raising its price target from $66 to $68. According to the research note, the firm kept its positive stance on the grocery store operator as Wall Street evaluates the retailer's position in the consumer defensive sector.
KR
The Kroger Co.
Guggenheim vs. the S&P 500
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Guggenheim's Call on The Kroger Co.
Guggenheim issued its research note on October 21, 2026, maintaining a Buy rating and lifting its target to $68 from a previous target of $66. Other firms also updated their outlooks around the same time, including UBS maintaining a Neutral rating with a target of $66 and Wells Fargo maintaining an Equal-Weight rating with a target of $60 on October 21, 2026. Earlier, on September 15, 2026, Guggenheim had maintained a Buy rating with a $66 target, while Telsey Advisory Group maintained an Outperform rating with a $75 target on September 14, 2026.
Other Institutional Activity in The Kroger Co.
Quadrant Capital Group grew its holdings by 21,742 shares, ending with 42,750 shares worth about $2.6 million in an October 20, 2026 filing. Nisa Investment Advisors lowered its holdings by 61,001 shares, ending with 204,898 shares valued at about $12.0 million on October 20, 2026. Berkshire Hathaway, Inc. held 39.0 million shares worth about $2.5 billion after a reduction of 11.0 million shares in its report for the period ended June 30, 2026. Franklin Resources, Inc. held 15.0 million shares valued at about $963.0 million after cutting its position by 205,492 shares as of June 30, 2026.
The Kroger Co. Stock Up 1.8%
The stock closed at $64.13 on October 21, 2026, and recently traded around $64.13 as of October 22, 2026. The shares sit above their 50-day moving average of $59.24 and above their 200-day moving average of $63.45, while trading below their 52-week high of $76.58.
$KR price target
The Kroger Co. daily closes and this analyst's $68 target. Not advice.
Recent Earnings
The company posted trailing twelve-month revenue of $149.3 billion and basic earnings per share of $1.80, with a net profit margin of 0.7% and a return on equity of 14.4%. Investors can watch for the company's next earnings report scheduled for December 3, 2026.
Dividend
The firm pays an annual dividend rate of $1.56 per share, providing a dividend yield of 2.43% with a payout ratio of 77.8%.
Insider Buying and Selling at The Kroger Co.
Company insiders executed transactions prior to the recent analyst update. On July 14, 2026, officer Yael Cosset sold 30,000 shares at a price of $58.80 for a total value of $1,764,000. Later, on September 18, 2026, officer Mary Ellen Adcock sold 72,901 shares for a total value of $4,425,332.
Analysts Set New Price Targets
Overall, the stock carries a consensus recommendation of buy with a mean price target of $68.91 across 22 analyst opinions.
About The Kroger Co.
The Kroger Co. operates as a food and drug retailer in the United States, running a network of combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Based in Cincinnati, Ohio, and employing roughly 400,000 people, the company serves millions of shoppers weekly, making shifts in its analyst coverage and institutional ownership notable indicators for the retail grocery space.
Bottom Line
Guggenheim's decision to raise its price target to $68 highlights continued evaluation among major financial firms following recent earnings and institutional portfolio adjustments. Investors will monitor upcoming reports and the company's next earnings release on December 3, 2026, for further guidance on financial performance.
Related Filing Alerts
Source: Guggenheim's rating change on $KR (Oct 21, 2026). Written by software, not financial advice. How we make alerts