MAX Chief Revenue Officer Keith Cramer Sells $137K of Stock
Key Points
- Chief Revenue Officer Keith Cramer sold 12,000 shares of MediaAlpha, Inc. (NYSE: MAX) on October 19, 2026, bringing his total holdings to 239,303 shares.
- Institutional investors like Clearline Capital and Divisadero Street Capital adjusted large positions in the insurance technology provider over the middle of the year.
- The stock trades recently near $11.79, sitting well above its 52-week low of $7.09 ahead of earnings slated for October 28, 2026.
Since the trade, $MAX is up 1.9% to date (from the $11.30 close on Oct 19, 2026).
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MediaAlpha, Inc. Chief Revenue Officer Keith Cramer sold 12,000 shares of the company on October 19, 2026. The transaction was disclosed in a Form 4 filing with the Securities and Exchange Commission.
MAX
MediaAlpha, Inc.
Inside Keith Cramer's MediaAlpha Trade
Cramer carried out the sale at an average price of $11.39 per share, total value reaching roughly $136,645.20. The transaction was planned ahead of time under a pre-arranged Rule 10b5-1 trading plan. Following the sale, Cramer holds 239,303 shares of the company, cutting his direct stake by about 4.78%. The stock closed at $11.30 on the day of the trade.
Other Institutional Activity in MediaAlpha, Inc.
Institutional investors have been active around the insurance customer acquisition platform. White Mountains Insurance Group, Ltd. held steady with 17,856,614 shares valued at $205,708,201 in its report for the period ending June 30, 2026. Clearline Capital, LP grew its holdings by 123,312 shares, ending with 2,713,890 shares worth about $31,264,014. Divisadero Street Capital Management, LP added 933,081 shares for a 1,073.6% increase, finishing with 1,019,988 shares valued at $11,750,262. Jacobs Levy Equity Management, Inc. grew its holdings by 221,188 shares, ending with 971,232 shares worth about $11,188,593. Acadian Asset Management, LLC added 109,883 shares for a 13.0% increase, finishing with 957,095 shares worth about $11,025,734.
MediaAlpha, Inc. Stock Up 2.5%
MAX shares recently traded around $11.79, up about 4.3% since the trade date. The price sits below its 52-week high of $14.70 and well above its 52-week low of $7.09.
Recent Earnings
MediaAlpha reported trailing twelve-month revenue of $1,224,547,968 and earnings per share of $1.62. The next earnings release is scheduled for October 28, 2026.
Insider Buying and Selling at MediaAlpha, Inc.
Earlier insider moves include multiple sales by Director Eugene Nonko and a sale of 3,000 shares by Chief Technology Officer Kuanling Amy Yeh on October 16, 2026.
Analysts Set New Price Targets
Wall Street firms maintain varied outlooks on the stock, with Goldman Sachs recently lowering its price target to $10.50.
About MediaAlpha, Inc.
MediaAlpha operates an online customer acquisition platform connecting insurance carriers with consumers across property, casualty, health, and life verticals. The company's technology helps match buyers with insurance distributors.
Bottom Line
Form 4 filings will continue to track executive and director transactions at the firm. Observers will also review the upcoming earnings report on October 28, 2026, for further financial details.
Related Filing Alerts
Source: Keith Cramer's Form 4 filing on $MAX (Oct 19, 2026). Written by software, not financial advice. How we make alerts