MediaAlpha ($MAX) Insider Trading & Smart Money Activity
MediaAlpha, Inc. ($MAX) has 17 insider trades on file. In the last 12 months on the open market, no insider bought and 6 insiders sold ($1.68M), net -$1.68M.
- Insider buyers (12 mo)
- 0
- Insider sellers (12 mo)
- 6
- Net insider $ (12 mo)
- -$1.68M
- Congress trades (12 mo)
- 0
- 13F moves on file
- 0
- Analyst ratings on file
- 0
MAX insider buying and selling by quarter
| Quarter | Insider buys | Insider sales | Congress buys / sales | 13F added / cut |
|---|---|---|---|---|
| Q1 2026 | 0 | 0 | 0 / 0 | 0 / 0 |
| Q2 2026 | 0 | 9 · $989.90K | 0 / 0 | 0 / 0 |
| Q3 2026 | 0 | 3 · $193.02K | 0 / 0 | 0 / 0 |
| Q4 2026 | 0 | 5 · $500.29K | 0 / 0 | 0 / 0 |
Insider buys and sales count open-market trades only (Form 4 codes P and S). Grants, option exercises and tax withholding are left out.
All MAX insider, congress, 13F and analyst activity
| Date | Source | Who | Action | Shares | Value / amount | ΔOwn | 1W | 1M | 6M | Filing | Story |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Insider | Nonko EugeneDirector | Sell (Open-market sale) 10b5-1 | 7.73K sh | $80.26K | Read | ||||||
| Insider | Nonko EugeneDirector | Sell (Open-market sale) 10b5-1 | 7.73K sh | $78.22K | Read | ||||||
| Insider | Nonko EugeneDirector | Sell (Open-market sale) 10b5-1 | 7.73K sh | $78.49K | Read | ||||||
| Insider | Yi StevenCHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sell (Open-market sale) 10b5-1 | 2.03K sh | $22.38K | +14.0% | Read | |||||
| Insider | Yi StevenCHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sell (Open-market sale) 10b5-1 | 24K sh | $240.94K | +9.4% | — | |||||
| Insider | Yeh Kuanling AmyChief Technology Officer | Sell (Open-market sale) 10b5-1 | 3K sh | $28.20K | +3.8% | — | |||||
| Insider | Nonko EugeneDirector | Sell (Open-market sale) 10b5-1 | 7.73K sh | $83.36K | -6.0% | — | |||||
| Insider | Nonko EugeneDirector | Sell (Open-market sale) 10b5-1 | 7.73K sh | $81.46K | -14.7% | — | |||||
| Insider | Yeh Kuanling AmyChief Technology Officer | Sell (Open-market sale) 10b5-1 | 3K sh | $33.48K | +17.8% | +14.2% | — | ||||
| Insider | Eugene Nonko | Sell (Open-market sale) 10b5-1 | 7.73K sh | $80.96K | +19.0% | +22.0% | — | ||||
| Insider | Eugene Nonko | Sell (Open-market sale) 10b5-1 | 7.73K sh | $78.57K | +21.4% | +26.6% | — | ||||
| Insider | Eugene Nonko | Sell (Open-market sale) 10b5-1 | 7.73K sh | $78.34K | +21.7% | +30.8% | — | ||||
| Insider | Eugene Nonko | Sell (Open-market sale) 10b5-1 | 7.73K sh | $77.41K | +7.4% | +40.9% | — | ||||
| Insider | Steven YiCHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sell (Open-market sale) 10b5-1 | 24K sh | $240.24K | +3.6% | +40.9% | — | ||||
| Insider | Eugene Nonko | Sell (Open-market sale) 10b5-1 | 15.47K sh | $154.68K | +3.6% | +40.9% | Read | ||||
| Insider | Keith CramerChief Revenue Officer | Sell (Open-market sale) 10b5-1 | 13K sh | $123.11K | +3.5% | +44.2% | — | ||||
| Insider | Keith CramerChief Revenue Officer | Sell (Open-market sale) 10b5-1 | 13K sh | $123.11K | +3.5% | +44.2% | — |
1W / 1M / 6M = how MAX moved from the trade or filing date.
Insider trading in MAX: who is buying and selling
| Insider | Role | Trades | Open-market net | Shares held | Last trade |
|---|---|---|---|---|---|
| Nonko Eugene | Director | 5 | -$401.80K | Oct 14, 2026 | |
| Yi Steven | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | 2 | -$263.32K | Oct 9, 2026 | |
| Yeh Kuanling Amy | Chief Technology Officer | 2 | -$61.68K | Sep 25, 2026 | |
| Eugene Nonko | 5 | -$469.96K | Jun 24, 2026 | ||
| Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | 1 | -$240.24K | Jun 16, 2026 | |
| Keith Cramer | Chief Revenue Officer | 2 | -$246.22K | Jun 15, 2026 |
Frequently asked questions
Are MAX insiders buying or selling?
Over the last 12 months 0 insiders made 0 open-market purchases worth $0 and 6 insiders made 17 open-market sales worth $1.68M, a net -$1.68M.
What is the latest insider trade in MAX?
Nonko Eugene, Director filed a sell (open-market sale) of 7.73K sh worth $80.26K on Oct 14, 2026.
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Data comes from public SEC Form 4 and 13F filings and STOCK Act disclosures. Dates are the trade or filing date reported. This page is for research only and is not investment advice.
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