Buckle (BKE) Director Bill L Fairfield Sells $394K of Stock

Buckle Inc director Bill L Fairfield sold 8,500 shares of the company on October 15, 2026. According to a Form 4 filed with the SEC, the transaction was executed at an average price of $46.38 per share, amounting to a total value of approximately $394,190.

Following the sale, Fairfield directly holds 44,408.17 shares of the apparel retailer. This move trimmed his direct stock ownership by 16.07%. The trade was not carried out under a pre-arranged Rule 10b5-1 trading plan.

BKE Buckle Inc

$46.50 ▼ -5.98% year to date

1M 3M YTD

Daily close · Oct 16, 2026

Other Institutional Activity in Buckle

American Century Companies Inc grew its holdings by 124,624 shares in the quarter ended June 30, 2026, ending with 1,422,794 shares worth about $66,159,921 for a 9.6% increase. Renaissance Technologies, LLC reduced its stake by 27,909 shares over the same period, finishing with 1,139,852 shares valued at approximately $53,003,118, which is a 2.4% decrease.

Buckle Inc Stock Down 0.2%

Buckle recently traded around $46.50 as of October 19, 2026. That puts the shares about 8.0% above their 50-day moving average of $43.07, while sitting roughly 20.5% below the 52-week high of $58.52. The stock carries a price-to-earnings ratio of 10.71 and a market capitalization of roughly $2.40 billion.

Recent Earnings

For the trailing twelve months, Buckle generated $1,328,528,000 in revenue alongside earnings of $4.34 per share. The company reported a net profit margin of 16.6% and a return on equity of 45.8%. Its next quarterly financial update is scheduled for release on November 20, 2026.

Dividend

Buckle pays an annual dividend of $1.40 per share, giving the stock a dividend yield of 3.01%. The payout ratio sits at 32.3%, meaning the retailer uses less than a third of its earnings to cover the shareholder distribution.

Insider Buying and Selling at Buckle Inc

Earlier in the year, officer Michelle Hoffman sold 30,000 shares on March 20, 2026, followed by another sale of 16,200 shares on April 10, 2026, at $54.80 per share for $887,762. Officer and director Kari G. Smith sold 30,000 shares on April 10, 2026, at $54.57 apiece for a total of $1,637,238. Additionally, Bill L Fairfield sold 2,500 shares on June 8, 2026, at $44.44 per share for $111,088.

Analysts Set New Price Targets

UBS kept a Neutral rating on the stock while adjusting its price target down to $46.00 from $47.00 in a research note published on August 11, 2026. The consensus view from available analyst opinion currently stands near the $46.00 price mark.

About Buckle

Based in Kearney, Nebraska, Buckle operates physical and online retail stores across the United States. The company focuses on selling casual apparel, footwear, and accessories aimed at men, women, and children under its proprietary labels and other popular brand names.

Bottom Line

Investors will look toward Buckle's upcoming earnings report on November 20, 2026, for fresh details on retail demand and profit margins. Regular Form 4 filings will continue to provide transparency regarding executive and director share transactions.