BRC (BRCC) Founder Evan Hafer Sells $29K of Stock

By TradeTexts Research Desk Oct 20, 2026, 6:02 PM EDT

Key Points

BRC Inc. founder Evan Hafer sold 2,724 shares on October 16, 2026, for a total value of $28,765.44 under a pre-arranged Rule 10b5-1 trading plan.
The stock closed at $10.09 on the day of the trade and recently traded around $10.58.
BRC Inc. has a market capitalization of roughly $264.8 million and a forward P/E ratio of 25.19.

Since the trade, $BRCC is up 4.9% to date (from the $10.09 close on Oct 16, 2026).

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BRC Inc. founder Evan Hafer sold 2,724 shares of the company on October 16, 2026, according to a Form 4 filing with the Securities and Exchange Commission. The transaction was executed at a price of $10.56 per share for a total value of $28,765.44.

BRCC BRC Inc.

$10.58 -5.54% year to date

Daily close · Oct 20, 2026

Insider trading track record

Evan Hafer vs. the S&P 500

YTD return -6.37% hypothetical

All-time return -35.09% S&P 500 +24.21%

vs. S&P 500 -59.30% behind the index

Hypothetical returns from Evan Hafer's disclosed trades, not real profit or advice. How we model this.

Inside Evan Hafer's BRCC Trade

The sale was carried out under a pre-arranged Rule 10b5-1 trading plan. Following this transaction, Hafer holds 0 shares of BRC Inc., cutting his direct stake by 100%. This follows a series of earlier sales by Hafer, marking his fourth reported transaction in October 2026.

Other Institutional Activity in BRC Inc.

Engaged Capital, LLC held 1,393,556 shares worth $14,743,822 after making no change to its position. Cresset Asset Management, LLC grew its holdings by 62,241 shares, ending with 575,354 shares worth about $6,087,245. Alyeska Investment Group, L.P. cut its stake by 568,875 shares, leaving it with 392,712 shares valued at roughly $4,154,892. Qvidtvm Management LLC reduced its holdings by 44,753 shares to end with 295,314 shares worth $3,124,422. Nantahala Capital Management, LLC lowered its position by 137,344 shares, closing the period with 125,717 shares valued at about $1,330,085.

BRC Inc. Stock Up 5.8%

BRC Inc. shares closed at $10.09 on October 16, 2026, and recently traded around $10.58. The stock sits above its 50-day moving average of $9.01 and its 200-day moving average of $10.16. Shares have traded in a 52-week range between $6.00 and $18.55.

Recent Earnings

BRC Inc. reported trailing twelve-month revenue of $429.6 million with a basic earnings per share of -$0.30. The company posted a net profit margin of -0.9% and a return on equity of -18.4%. The next earnings report is expected around November 2, 2026.

Insider Buying and Selling at BRC Inc.

Insiders have recorded multiple transactions recently, including prior sales by founder Evan Hafer and a purchase by director Kathryn P Dickson.

Analysts Set New Price Targets

DA Davidson has maintained a buy rating on the stock with a price target of $25.00. The company carries an overall analyst consensus with a mean price target of $22.50.

About BRC Inc.

BRC Inc. operates as a specialty coffee and lifestyle brand focused on serving veterans, active-duty military, and outdoor enthusiasts. The company offers roasted coffee, brewing equipment, apparel, and gear through wholesale channels, direct-to-consumer e-commerce, and dedicated retail outposts.

Bottom Line

Investors continue to monitor insider activity and institutional positioning as BRC Inc. approaches its next financial reporting date on November 2, 2026.