BRC (BRCC) Founder Evan Hafer Sells $59K of Stock

BRC Inc. (BRCC) business photo

Key Points

  • BRC Inc. founder Evan Hafer sold 5,572 shares of BRCC stock on October 20, 2026, at an average price of $10.59 per share.
  • The planned sale was executed under a Rule 10b5-1 trading arrangement, bringing his remaining direct stake in the company down to zero shares.
  • BRCC shares recently traded around $10.58, with the company preparing to release its next financial results on November 2, 2026.

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BRC Inc. founder Evan Hafer sold 5,572 shares of the company's stock on October 20, 2026, according to a Form 4 filing with the Securities and Exchange Commission. The transaction details emerged in a regulatory filing revealing the routine sale of company shares.

BRCC BRC Inc.
$10.58 -5.54% year to date
Daily close · Oct 20, 2026
Insider trading track record

Evan Hafer vs. the S&P 500

YTD return -6.37% hypothetical
All-time return -35.09% S&P 500 +24.21%
vs. S&P 500 -59.30% behind the index

Hypothetical returns from Evan Hafer's disclosed trades, not real profit or advice. How we model this.

Inside Evan Hafer's BRCC Trade

Hafer executed the sale of 5,572 shares at an average price of $10.59, bringing the total value of the transaction to $59,003.02. This disposal was carried out under a pre-arranged trading plan. Following this transaction, Hafer held zero shares of the company, cutting his stake by 100%.

Other Institutional Activity in BRC Inc.

Institutional investors have adjusted their positions in BRCC over recent quarters. Engaged Capital, LLC kept its holdings steady with 1,393,556 shares valued at about $14.7 million. Cresset Asset Management, LLC grew its holdings by 62,241 shares, ending with 575,354 shares worth roughly $6.1 million. Alyeska Investment Group, L.P. reduced its stake by 568,875 shares, leaving it with 392,712 shares valued at about $4.2 million. Qvidtvm Management LLC trimmed its position by 44,753 shares to finish with 295,314 shares worth roughly $3.1 million. Nantahala Capital Management, LLC cut its holdings by 137,344 shares, holding 125,717 shares valued at about $1.3 million.

BRC Inc. Stock Up 5.8%

BRCC shares recently traded around $10.58 on October 20, 2026, matching their closing price on the day of the trade. The stock has experienced a wide trading range over the past year, moving between a 52-week low of $6.00 and a high of $18.55.

Recent Earnings

BRC Inc. reported trailing-twelve-month revenue of $429.7 million alongside a net profit margin of -0.9% and a return on equity of -18.4%. The company carries a negative trailing earnings per share of -$0.30. Its next earnings report is scheduled for November 2, 2026.

Insider Buying and Selling at BRC Inc.

Insider activity at the coffee maker has featured several transactions prior to this sale. Director Kathryn P. Dickson bought 50,000 shares on August 19, 2026, at an average price of $0.85 per share for a total value of $42,475 in an open-market purchase. Founder Evan Hafer initiated a series of planned dispositions leading up to this filing, including the sale of 200 shares on October 13, 2026, at $10.51 per share, another 200 shares on October 14, 2026, at $10.50 per share, and 15,304 shares on October 15, 2026, at $10.62 per share.

Analysts Set New Price Targets

DA Davidson maintained its buy rating on the stock while adjusting its price targets across the year, maintaining a $2.50 target through the summer before raising it to $25.00 on August 31, 2026. Analyst sentiment overall includes a consensus recommendation key and a mean price target of $22.50 based on three analyst opinions.

About BRC Inc.

BRC Inc. operates as a specialty coffee and lifestyle brand in the United States, roasting and selling coffee, brewing equipment, and apparel. Known for its distinct outdoor and tactical branding, the company distributes its products through wholesale channels, direct-to-consumer e-commerce, and physical outpost locations to reach everyday coffee drinkers and outdoor enthusiasts alike.

Bottom Line

The completion of Hafer's planned share sales closes out a sequence of insider dispositions for the founder. Investors will look toward the company's upcoming earnings release on November 2, 2026, for further updates on operational performance and financial trajectory.

Source: Evan Hafer's Form 4 filing on $BRCC (Oct 20, 2026). Written by software, not financial advice. How we make alerts

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