The Hershey (HSY) 10% Owner School Sells $1.7M of Stock
Key Points
- The sale on October 22, 2026, involved 10,000 shares at an average price of $174.39, totaling around $1.74 million.
- After this sale, the trustee holds 526,119 shares, a decrease of about 1.87% in their ownership.
- As of October 26, 2026, HSY shares traded recently around $169.64, which is below the 52-week high of $239.48.
Since the trade, $HSY is down 3.4% to date (from the $175.64 close on Oct 22, 2026).
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On October 22, 2026, Hershey Trust Co Trustee in Trust for Milton Hershey School sold 10,000 shares of The Hershey Company (HSY) for approximately $1.74 million. This transaction was reported in a Form 4 filing with the SEC.
The trustee's sale reduced their total holdings to 526,119 shares, cutting their stake by about 1.87%. This sale was part of a planned strategy, as indicated by the filing.
HSY
The Hershey Company
Other Institutional Activity in The Hershey Company
In recent activity among institutional investors, Bell Bank increased its position by acquiring 42,924 shares, bringing its total to 42,924 shares valued at about $6.77 million. Meanwhile, Verity & Verity reduced its holdings by 4,054 shares, ending with 2,287 shares worth around $360,454. Hershey Trust Company also trimmed its stake, selling 610,837 shares to hold 55,948,131 shares valued at about $9.41 billion.
The Hershey Company Stock Down 3.4%
Following the recent sale, HSY shares closed at $175.64 on the event date. As of October 26, 2026, the stock is trading around $169.64, which is about 3.4% lower than its closing price on October 22. The shares are currently below their 50-day moving average of $171.76 and significantly below their 52-week high of $239.48.
Recent Earnings
The Hershey Company is scheduled to report its next earnings on October 29, 2026. In its most recent financial data, the company reported trailing twelve-month revenue of approximately $12.16 billion and an EPS of $7.32.
Insider Buying and Selling at The Hershey Company
Earlier this month, the Hershey Trust Co Trustee made several planned sales, including 10,000 shares on October 21 at an average price of $168.12. This was part of a series of transactions leading up to the recent sale, showing a consistent pattern of selling.
Analysts Set New Price Targets
Analysts have maintained various ratings on HSY. On October 5, 2026, Wells Fargo maintained an Equal-Weight rating with a target of $170, while TD Cowen maintained a Buy rating with a target of $198 on October 13, 2026. The consensus rating for HSY is currently a Buy, with a mean price target of $197.05.
About The Hershey Company
The Hershey Company, based in Hershey, PA, manufactures and sells confectionery products and pantry items both in the U.S. and internationally. The company operates through segments that include North America Confectionery and International markets. This recent insider activity reflects ongoing adjustments in ownership as the company navigates market conditions.
Bottom Line
Investors will be watching for the upcoming earnings report on October 29, 2026. With the recent insider sales and ongoing institutional activity, it will be important to see how these factors influence the stock's performance moving forward.
Related Filing Alerts
Source: Hershey Trust Co Trustee in Trust for Milton Hershey School's Form 4 filing on $HSY (Oct 22, 2026). Written by software, not financial advice. How we make alerts