The Hershey (HSY) 10% Owner School Sells $1.7M of Stock
Key Points
- The Hershey Trust Co Trustee sold 10,000 shares at an average price of $170.53, totaling approximately $1.71 million.
- After the sale, the trustee holds 516,119 shares, cutting their stake by about 1.9%.
- The Hershey Company is currently trading below its 50-day and 200-day moving averages, with a recent price of around $169.64.
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On October 23, 2026, Hershey Trust Co Trustee in Trust for Milton Hershey School sold 10,000 shares of The Hershey Company (NYSE: HSY) for about $1.71 million. The average sale price was $170.53 per share, which aligns with the stock's closing price on that day.
Inside Hershey Trust Co Trustee's Trade
The trustee's recent sale reduced their stake in Hershey from 526,119 shares to 516,119 shares, marking a 1.9% decrease in ownership. This transaction was planned ahead of time, as indicated by the filing.
Other Institutional Activity in The Hershey Company
In recent filings, Bell Bank grew its holdings by 42,924 shares, ending with 42,924 shares worth about $6.77 million. Meanwhile, Verity & Verity reduced its position by 4,054 shares, now holding 2,287 shares valued at approximately $360,454. Additionally, Hershey Trust Company trimmed its stake by 610,837 shares, bringing its total to 55,948,131 shares worth around $9.41 billion.
The Hershey Company Stock Down 3.4%
The Hershey Company closed at $169.64 on October 23, 2026, which is about equal to its recent trading price as of October 26, 2026. The stock is currently below its 50-day moving average of $171.76 and its 200-day moving average of $189.59. It also trades significantly below its 52-week high of $239.48, down about 29.2%.
Recent Earnings
The Hershey Company reported trailing twelve-month revenue of approximately $12.16 billion, with an earnings per share (EPS) of $7.32. The next earnings report is scheduled for October 29, 2026.
Insider Buying and Selling at The Hershey Company
Recently, the Hershey Trust Co Trustee has been active, selling 10,000 shares on multiple occasions. On October 21, 2026, they sold another 10,000 shares at an average price of $168.12, totaling about $1.68 million. This pattern indicates a strategic approach to managing their stake in the company.
Analysts Set New Price Targets
Several analysts have recently maintained their ratings on The Hershey Company. On October 5, 2026, Wells Fargo kept its Equal-Weight rating with a target price of $170. On October 13, 2026, TD Cowen maintained a Buy rating with a target of $198. The consensus among analysts suggests a mean target price of $197.05, reflecting a general positive outlook despite recent challenges.
About The Hershey Company
The Hershey Company manufactures and sells confectionery products and pantry items both in the U.S. and internationally. The company operates through segments including North America Confectionery and International markets. Its recent trading activities highlight ongoing adjustments by major shareholders in response to market conditions.
Bottom Line
Investors should keep an eye on the upcoming earnings report on October 29, 2026, as it may provide further insights into the company's performance and market position. The Hershey Trust Co Trustee's recent sale reflects a strategic move amid fluctuating market conditions.
Source: Hershey Trust Co Trustee in Trust for Milton Hershey School's Form 4 filing on $HSY (Oct 23, 2026). Written by software, not financial advice. How we make alerts