ROKU CFO & COO Dan Jedda Sells $1M of Stock

Dan Jedda, the CFO and COO of Roku, Inc. (ROKU), recently trimmed his stake in the company. According to a regulatory filing, Jedda parted with 7,000 shares of the streaming-platform developer on June 15, 2026. The transaction took place at an average price of $143.87 per share, resulting in a total transaction value of $1,007,090.00. This planned sale was executed under a prearranged trading plan.

How the Roku Sale Fits Into the Stock's Recent Journey

The timing of Jedda's trade is interesting when looking at where Roku shares have traded lately. The sale on June 15, 2026, occurred at a price of $143.87. That is comfortably above Roku's 200-day moving average of $124.96, showing that the stock has enjoyed a solid upward trend over the longer term. On Tuesday, the stock was trading around $139.41.

Roku shares have been trading in a broad range, with a 52-week low of $78.53 and a 52-week high of $159.89. Jedda's sale price sits in the upper half of this yearly range. This trade happened just months before the company's next scheduled earnings report on November 5, 2026, giving the market plenty of time to digest the insider activity alongside upcoming business performance.

A Flurry of Roku Insider Trades in June

Jedda was not the only Roku insider making moves in mid-June. A few days earlier, on June 11, 2026, several board members and executives also reported transactions. Jeff Hastings, Ray Rothrock, Gina Luna, and Neil Hunt each disposed of 1,847 shares. Meanwhile, director Hodrick Laurie Simon went the other direction, purchasing 1,745 shares of Roku stock on that same day. These combined transactions show a mix of buying and selling among Roku's leadership team as summer got underway.

What Wall Street Analysts Think of Roku Stock

A host of Wall Street firms have adjusted their expectations for Roku following these summer developments. On September 24, 2026, Wedbush reiterated its Neutral rating on the stock, keeping its price target at $155.0. This followed a move by Wells Fargo on August 14, 2026, which downgraded Roku to Equal-Weight and trimmed its price target from $167.0 to $165.0.

Earlier in August, several other firms adjusted their views. On August 10, 2026, Rosenblatt maintained a Buy rating with a $160.0 price target. On August 7, 2026, UBS kept a Neutral rating but significantly lifted its price target from $126.0 to $172.0. That same day, Guggenheim downgraded Roku to Neutral but raised its target from $145.0 to $160.0, while Seaport Global also downgraded the stock to Neutral. Citigroup maintained a Neutral rating on July 17, 2026, while raising its target to $157.0 from $120.0.

Recent Earnings

Roku's financial fundamentals show a company that is currently profitable, with a trailing P/E ratio of 65.817024 and a forward P/E ratio of 39.138233. The company has a market capitalization of $22,970,139,334.18. In terms of top-line performance, Roku pulled in revenue of $5,209,110,016.00, representing a revenue growth rate of 21.9%. The company also maintains a net margin of 6.819% and a return on equity of 13.122%.

About the Streaming Pioneer

Roku operates a major television streaming platform that connects users with movies, shows, and live sports. The company makes money through digital advertising and its platform services, while also selling physical streaming players, smart TVs, and smart home products.

What to Watch Next for Roku

Investors tracking Roku will want to keep an eye on the upcoming earnings announcement on November 5, 2026, to see if the platform's revenue growth remains strong. While insider transactions like Jedda's planned sale provide a window into executive activity, they represent decisions made under personal financial plans and do not tell the whole story of a company's future.