ROKU CFO & COO Dan Jedda Sells $1.1M of Stock
Key Points
- Roku CFO and COO Dan Jedda sold 7,000 shares on October 15, 2026, realizing about $1.07 million under a pre-arranged plan.
- After the trade, Dan Jedda holds 67,811 $ROKU shares, down 9.36% from before the trade.
- The streaming platform operator trades near $155.52 with an upcoming earnings report scheduled for November 5, 2026.
- Wall Street analysts currently maintain a consensus hold rating with a mean price target of $162.33.
Since the trade, $ROKU is up 1.9% to date (from the $154.67 close on Oct 15, 2026).
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Roku, Inc. CFO and COO Dan Jedda sold 7,000 shares of company stock on October 15, 2026. According to a Form 4 filed with the Securities and Exchange Commission, the transaction was executed at a price of $152.84 for a total value of $1,069,880. The sale was carried out under a pre-arranged trading plan, reducing his direct holdings to 67,811 shares and cutting his stake by about 9.4%. The stock closed at $154.67 on the day of the trade.
ROKU
Roku, Inc.
Inside Dan Jedda's Roku Trade
The planned mid-October transaction follows an earlier sale by Jedda on June 15, 2026, where he sold 7,000 shares at $143.87. Following this latest trade, Jedda retains 67,811 shares of the company.
Other Institutional Activity in Roku
Large institutional funds have adjusted their positions recently. Pentwater Capital Management Lp grew its holdings by 2,162,500 shares, ending with 4,325,000 shares worth about $672,710,470. Balyasny Asset Management LP boosted its stake by 2,919,201 shares to hold 3,147,789 shares valued at roughly $489,607,079. Schroder Investment Management Group reduced its holdings by 235,650 shares, finishing with 2,072,383 shares worth about $322,338,437.
Roku, Inc. Stock Up 0.6%
Roku recently traded around $155.52 as of October 19, 2026, putting the price up about 0.5% since the transaction date. The shares sit well above their 200-day moving average of $124.96.
Recent Earnings
Roku reported $5,209,110,016 in trailing twelve-month revenue alongside earnings of $2.35 per share. The company's next earnings report is scheduled for November 5, 2026.
Insider Buying and Selling at Roku, Inc.
Earlier insider activity included sales by Jeff Hastings, Ray Rothrock, and Gina Luna on June 11, 2026, alongside Dan Jedda's prior June transaction.
Analysts Set New Price Targets
Wall Street firms have active views on the stock, featuring various rating updates ahead of Roku's upcoming earnings release on November 5, 2026, for fresh details on performance. Across 20 analyst opinions, the stock carries a consensus hold recommendation and a mean price target of $162.33.
About Roku
Roku operates a widely used television streaming platform in the United States and abroad. It connects users with movies, shows, and digital advertising, alongside selling hardware players and smart home devices.
Bottom Line
Investors will look toward Roku's earnings report on November 5, 2026, for further financial updates. Monitoring future Form 4 filings will show whether other corporate insiders adjust their holdings following this trade.
Related Filing Alerts
Source: Dan Jedda's Form 4 filing on $ROKU (Oct 15, 2026). Written by software, not financial advice. How we make alerts