Viant Technology (DSP) CFO Larry Madden Sells $213K of Stock
Key Points
- Chief Financial Officer Larry Madden sold 17,042 shares of Viant Technology Inc. at an average price of $12.52 on September 16, 2026, through a pre-arranged plan.
- The software firm recently reported $388.5 million in trailing twelve month revenue alongside a strong net profit margin of 2.2%.
- Wall Street analysts maintain a strong buy consensus rating on the stock with a mean price target of $19.50 ahead of the next earnings report.
Since the trade, $DSP is down 0.7% after 1 week, up 2.2% after 1 month and up 3.5% to date (from the $12.37 close on Sep 16, 2026).
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Viant Technology Inc. Chief Financial Officer Larry Madden sold 17,042 shares of the company on September 16, 2026. The stock was sold at a price of $12.52 per share, totaling $213,284.04. According to a Form 4 filed with the SEC, the transaction was executed under a pre-arranged Rule 10b5-1 plan. On the day of the trade, Viant Technology shares closed at $12.37 on September 16, 2026.
DSP
Viant Technology Inc.
Inside Larry Madden's Viant Technology Trade
The planned sale by the chief financial officer follows several other executive and major holder transactions earlier in the year. The transaction involved 17,042 shares, yielding a total value of $213,284.04 at the $12.52 per share execution price.
Other Institutional Activity in Viant Technology Inc.
Major institutional investors have adjusted their holdings in the software maker recently. Punch & Associates Investment Management, Inc. grew its holdings by 154,379 shares, ending with 1,501,487 shares worth about $19,219,033.0. Royce & Associates LP grew its holdings by 63,203 shares, ending with 1,071,223 shares worth about $13,711,654.0. Potomac Capital Management, Inc. grew its holdings by 5,379 shares, ending with 538,000 shares worth about $6,886,400.0. Renaissance Technologies, LLC reduced its holdings by 16,037 shares, ending with 425,741 shares worth about $5,449,484.0. Norwood Investment Partners, LP grew its holdings by 115,235 shares, ending with 335,233 shares worth about $4,290,982.0.
Viant Technology Inc. Stock Up 2.8%
Shares recently traded around $12.99 as of October 16, 2026, putting the stock up about 5.0% compared to its $12.37 close on the transaction date.
Recent Earnings
Viant Technology generated $388,497,984.0 in trailing twelve month revenue with $0.36 in earnings per share. The firm holds a 7.5% return on equity and a net margin of 2.2%, with its next earnings report scheduled for November 9, 2026.
Insider Buying and Selling at Viant Technology Inc.
Earlier insider activity included transactions by executives and major holders like Capital LLC, CEO Timothy Vanderhook, and COO Christopher Vanderhook prior to the CFO's September sale.
Analysts Set New Price Targets
UBS, DA Davidson, Citizens, and Rosenblatt maintain positive outlooks on the stock, contributing to a strong buy consensus with an average target of $19.50 across 11 analysts.
About Viant Technology Inc.
Viant Technology Inc. operates a cloud-based demand side platform that helps advertisers buy digital media across connected television, mobile, and desktop channels. Executive trades like this one are a normal part of personal financial planning for corporate leaders.
Bottom Line
Investors will watch for the company's next earnings report on November 9, 2026, to gauge ongoing revenue growth and platform adoption. Insiders will likely file additional Form 4 documents whenever future pre-planned trades occur.
Related Filing Alerts
Source: Larry Madden's Form 4 filing on $DSP (Sep 16, 2026). Written by software, not financial advice. How we make alerts