Viant Technology (DSP) CFO Larry Madden Sells $177K of Stock
Key Points
- Viant Technology Chief Financial Officer Larry Madden sold 14,602 shares on September 18, 2026, at an average price of $12.10.
- Institutional funds adjusted their positions recently, with Punch & Associates Investment Management growing its stake to 1.5 million shares.
- The company trades around $12.99 as it heads toward its upcoming earnings report scheduled for November 9, 2026.
Since the trade, $DSP is up 2.6% after 1 week, up 7.7% after 1 month and up 7.7% to date (from the $11.88 close on Sep 18, 2026).
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Viant Technology Inc. Chief Financial Officer Larry Madden sold 14,602 shares of the cloud-based demand side platform provider on September 18, 2026. According to a Form 4 filing with the Securities and Exchange Commission, the transaction was executed at an average price of $12.10 per share, resulting in a total value of $176,735.31. The sale was carried out under a pre-arranged trading plan.
DSP
Viant Technology Inc.
Inside Larry Madden's Viant Technology Trade
The planned sale reduced Madden's holdings in the company. On the day of the trade, Viant Technology shares closed at $11.88. The stock has since moved higher, trading recently around $12.99.
Other Institutional Activity in Viant Technology
Other major investors have also adjusted their holdings in the software firm recently. Punch & Associates Investment Management, Inc. grew its holdings by 154,379 shares, ending with 1,501,487 shares worth about $19,219,033 after an 11.5% increase. Royce & Associates LP lifted its stake by 63,203 shares, reaching 1,071,223 shares valued at about $13,711,654 following a 6.3% increase. Potomac Capital Management, Inc. added 5,379 shares for a 1.0% change, bringing its total to 538,000 shares worth about $6,886,400. Meanwhile, Renaissance Technologies, LLC reduced its position by 16,037 shares, or 3.6%, holding 425,741 shares valued at about $5,449,484. Norwood Investment Partners, LP made a larger adjustment, boosting its stake by 115,235 shares, or 52.4%, to end with 335,233 shares worth about $4,290,982.
Viant Technology Inc. Stock Up 2.8%
Viant Technology shares recently traded around $12.99, putting the stock above both its 50-day moving average of $12.66 and its 200-day moving average of $11.68. The company carries a market capitalization of roughly $271.2 million.
Recent Earnings
Viant Technology reported trailing twelve month revenue of $388.5 million with a net profit margin of 2.2% and a return on equity of 7.5%. The company's next earnings update is scheduled for November 9, 2026.
Insider Buying and Selling at Viant Technology Inc.
Earlier insider transactions included sales by CEO Timothy Vanderhook and COO Christopher Vanderhook in June 2026.
Analysts Set New Price Targets
Analyst coverage includes a consensus strong buy rating, with a mean price target of $19.50 across eleven analyst opinions.
About Viant Technology Inc.
Viant Technology operates an automated software platform that helps advertisers buy digital ads across connected television, streaming audio, mobile devices, and desktop computers. Executive stock transactions are common as leaders manage their personal financial portfolios and equity compensation.
Bottom Line
Investors will look toward the company's upcoming earnings release on November 9, 2026, for further updates on financial performance and advertising demand across digital channels.
Related Filing Alerts
Source: Larry Madden's Form 4 filing on $DSP (Sep 18, 2026). Written by software, not financial advice. How we make alerts