MediaAlpha (MAX) Director Nonko Eugene Sells $78K of Stock

Nonko Eugene, a Director at MediaAlpha, Inc. (NYSE: MAX), sold 7,734 shares on October 12, 2026, at a price of $10.15 per share, bringing in about $78,491. This sale was planned, as indicated by the Form 4 filing with the SEC.

Inside Nonko Eugene's Trade

Eugene Nonko sold 7,734 shares at a price of $10.15 each. This transaction was planned and is part of his ongoing management of his holdings. The shares sold are part of a larger trend, as Nonko has also sold shares on October 13 and 14, 2026.

Other Institutional Activity in MediaAlpha

In the second quarter of 2026, several institutional investors reported their positions in MediaAlpha. White Mountains Insurance Group, Ltd. held 17,856,614 shares valued at about $205.4 million. Blackrock Inc. reduced its stake by 84,487 shares, now holding 3,392,357 shares worth approximately $39.0 million. Clearline Capital, LP added 123,312 shares, increasing its total to 2,713,890 shares valued at about $31.2 million. JPMorgan Chase & Co. raised its position by 134,415 shares, totaling 1,880,062 shares worth around $21.6 million. Vanguard Capital Management LLC trimmed its holdings by 109,332 shares, ending with 1,276,369 shares valued at about $14.7 million.

MediaAlpha, Inc. Stock Down 1.8%

As of October 16, 2026, MediaAlpha's stock was recently trading around $11.47, which is about equal to its 50-day moving average of $11.47. However, it remains 22% below its 52-week high of $14.70 and 61.8% above its 52-week low of $7.09. The stock's current price is also about 20.9% below the mean price target set by analysts at $14.50.

Recent Earnings

MediaAlpha reported trailing twelve-month revenue of about $1.22 billion, with a net margin of 7.9%. The company's earnings per share (EPS) for the same period was $1.62. The next earnings report is due on October 28, 2026.

Insider Buying and Selling at MediaAlpha, Inc.

Eugene Nonko has been active in trading MediaAlpha shares. Earlier, on June 16, 2026, he sold 15,468 shares at a price of $10.00 each for a total of about $154,680. On October 9, 2026, CEO Yi Steven sold 2,033 shares at $11.01 each, totaling about $22,376.

Analysts Set New Price Targets

On June 23, 2026, TD Cowen maintained a 'Hold' rating with a price target of $11.00, down from a prior target of $13.00. Keefe, Bruyette & Woods also maintained an 'Outperform' rating, raising its target to $17.00 from $15.00 on July 8, 2026. Goldman Sachs maintained a 'Neutral' rating on July 30, 2026, with a target of $14.00, up from $10.00. Canaccord Genuity also maintained a 'Buy' rating, raising its target to $17.00 from $15.00. RBC Capital maintained an 'Outperform' rating with a raised target of $15.00, up from $11.00.

About MediaAlpha, Inc.

MediaAlpha, Inc. operates a platform that helps insurance companies acquire customers in the United States. Its technology connects insurance carriers, agents, and distributors to potential buyers across various insurance types, including health, life, and property insurance. Founded in 2014 and based in Los Angeles, the company has grown significantly in the insurance market.

Bottom Line

Investors will want to keep an eye on MediaAlpha's next earnings report scheduled for October 28, 2026, and any further insider trading activity from Nonko and other executives. The recent trades suggest ongoing adjustments to their holdings as the stock continues to trade below its recent highs.