MediaAlpha (MAX) Director Nonko Eugene Sells $78K of Stock

Eugene Nonko, a director at MediaAlpha, Inc. (NYSE: MAX), sold 7,734 shares on October 13, 2026, for about $78,219. The transaction price was $10.11 per share, which is lower than the stock's recent trading range. This sale adds to a series of transactions by Nonko since June 2026, indicating a consistent approach to managing his holdings in the company.

Inside Nonko's Trade

Nonko's latest sale involved a planned transaction, and it reflects his ongoing activity in MediaAlpha. This is his second sale since June 16, when he sold 15,468 shares for a total of $154,680. With this latest transaction, Nonko has now sold a total of 23,202 shares in consecutive trades, showing a strategy of gradually reducing his position in the firm.

Other Institutional Activity in MediaAlpha

While Nonko is making sales, other institutional investors are also adjusting their positions in MediaAlpha. White Mountains Insurance Group, Ltd. holds 17,856,614 shares worth about $204.5 million, with no change reported. Blackrock Inc. reduced its stake by 84,487 shares, now holding 3,392,357 shares valued at around $38.8 million. Clearline Capital, LP increased its holdings by 123,312 shares, totaling 2,713,890 shares worth about $31.1 million. Similarly, JPMorgan Chase & Co. added 134,415 shares, bringing its total to 1,880,062 shares valued at approximately $21.5 million, while Vanguard Capital Management reduced its position by 109,332 shares, now holding 1,276,369 shares valued at about $14.6 million.

MediaAlpha, Inc. Stock Down 1.8%

MediaAlpha's shares traded at $11.47 on the day this article was published. This price is still lower than its 52-week high of $14.7, indicating the stock has faced some pressure recently. The shares are also above the 200-day moving average of $10.90, which could signal some resilience despite recent fluctuations.

Recent Earnings

MediaAlpha reported revenue of about $1.22 billion for the year, marking a revenue growth of 25.9%. The company's net margin is 7.9%, and it is expected to announce its next earnings on October 28, 2026.

Insider Buying and Selling at MediaAlpha, Inc.

On June 16, Eugene Nonko sold 15,468 shares at an average price of $10.00, totaling $154,680. He also sold an additional 28,871 shares on September 16 and 15,468 shares on September 22, with a combined value of approximately $334,470 and $164,823, respectively. Notably, his most recent transaction occurred on October 14, when he sold 23,202 shares, but the exact sale price was not disclosed.

Analysts Set New Price Targets

On October 14, Goldman Sachs maintained a Neutral rating for MediaAlpha, lowering its price target to $10.5 from $14.0. Previously, RBC Capital maintained an Outperform rating with a target of $15.0 on August 5, 2026. The consensus among analysts shows a mean target price of $15.43 based on seven opinions.

About MediaAlpha

MediaAlpha, Inc. operates an insurance customer acquisition platform in the U.S., providing technology solutions for insurance carriers and agents. Founded in 2014 and based in Los Angeles, California, the company serves various insurance sectors, including property, casualty, health, and life insurance. Nonko's recent trades highlight his ongoing management of his investment in this growing firm.

Bottom Line

Eugene Nonko's recent sales of MediaAlpha stock reflect a broader trend of insider trading in the company. Investors should watch for the upcoming earnings report on October 28, 2026, as well as any further trades from Nonko. Remember, the 13F filings are backward-looking and may not reflect current positions.