MediaAlpha (MAX) Director Nonko Eugene Sells $80K of Stock

Director Nonko Eugene sold 7,734 shares of MediaAlpha, Inc. (NYSE: MAX) on October 14, 2026, for about $80,263 at an average price of $10.38 per share. This trade is part of a planned transaction strategy, highlighting Eugene's ongoing activity in the company's stock.

Eugene's recent sales come after a previous transaction on June 16, when he sold 15,468 shares for around $154,680. The shares now represent 15,202 shares sold in the last four months, indicating a significant level of engagement with the stock.

Other Institutional Activity in MediaAlpha, Inc.

White Mountains Insurance Group, Ltd. continues to hold 17,856,614 shares of MediaAlpha, valued at about $204.5 million, without any recent changes. Blackrock Inc. trimmed its stake by 84,487 shares, ending with 3,392,357 shares worth roughly $38.8 million. Meanwhile, Clearline Capital, LP added 123,312 shares, increasing its total to 2,713,890 shares valued at about $31.1 million. JPMorgan Chase & Co. also raised its position by 134,415 shares, bringing its total to 1,880,062 shares worth approximately $21.5 million.

MediaAlpha, Inc. Stock Down 1.8%

As of publication, MediaAlpha's shares are trading at $11.47, up from the previous close of $10.49. The stock has fluctuated between a 52-week low of $7.09 and a high of $14.70. This recent sell-off by insiders comes as the stock approaches the high end of its 52-week range.

Recent Earnings

In its most recent earnings report, MediaAlpha generated revenue of approximately $1.22 billion, reflecting a revenue growth of 25.9%. The company reported earnings per share of $1.62 with a net margin of 7.9%. The next earnings date is set for October 28, 2026, which could influence future trading activity.

Insider Buying and Selling at MediaAlpha, Inc.

In addition to Eugene's recent sale, he sold 23,202 shares on the same day, valued at an undisclosed price. Prior to that, he sold 15,468 shares on June 16 for about $154,680. These transactions suggest Eugene is actively managing his stake in the company, but they do not necessarily indicate negative sentiment toward MediaAlpha.

Analysts Set New Price Targets

On October 14, 2026, Goldman Sachs maintained its Neutral rating on MediaAlpha, lowering its price target to $10.50 from $14.00. RBC Capital also maintained its Outperform rating, raising the target to $15.00 from $11.00 on August 5; Canaccord Genuity kept a Buy rating, adjusting the target to $17.00 from $15.00 on July 30.

About MediaAlpha, Inc.

MediaAlpha, Inc. operates an insurance customer acquisition platform in the U.S. It helps insurance companies, agents, and distributors connect with potential customers across various insurance sectors. Founded in 2014 and based in Los Angeles, California, the company has developed a technology platform that facilitates customer acquisition in property, casualty, health, and life insurance markets.

Bottom Line

Investors will be watching for MediaAlpha's upcoming earnings report on October 28, 2026, and further insider transactions could provide more insights into management's outlook for the company. Eugene's recent sales reflect a part of a broader trend in insider trading but are not uncommon in the industry context. Remember that the 13F filings reflect past holdings and may not fully represent current positions.