MediaAlpha (MAX) Director Eugene Nonko Sells $107K of Stock

MediaAlpha, Inc. Director Eugene Nonko sold 9,213 shares of the company on October 21, 2026, according to a Form 4 filed with the Securities and Exchange Commission. The transaction was executed at an average price of $11.63, bringing the total value of the sale to $107,135.21.

MAX MediaAlpha, Inc.

$11.52 ▼ -3.60% year to date

1M 3M YTD

Daily close · Oct 21, 2026

Inside Eugene Nonko's MediaAlpha Trade

The sale was carried out under a pre-arranged Rule 10b5-1 trading plan. Following the completion of the transaction, Nonko directly owned 791,800 shares of the insurance technology platform, marking a 1.15% decrease in his personal stake. This follows a string of earlier sales by Nonko earlier in October, including a disposal of 7,734 shares on October 14.

Other Institutional Activity in MediaAlpha

Other large funds have adjusted their positions in MediaAlpha recently. White Mountains Insurance Group, Ltd. held steady with 17,856,614 shares valued at $205,708,201. Clearline Capital, LP grew its holdings by 123,312 shares, ending with 2,713,890 shares worth about $31,264,014. Divisadero Street Capital Management, LP grew its holdings by 933,081 shares, ending with 1,019,988 shares worth about $11,750,262. Jacobs Levy Equity Management, Inc. grew its holdings by 221,188 shares, ending with 971,232 shares worth about $11,188,593. Acadian Asset Management LLC grew its holdings by 109,883 shares, ending with 957,095 shares worth about $11,025,734.

MediaAlpha, Inc. Stock Up 2.5%

Shares closed at $11.52 on the day of the trade and recently traded around $11.79. The stock is up about 2.3% since the transaction and trades above its 50-day moving average of $11.45 and its 200-day moving average of $10.61. The share price sits roughly 19.8% below its 52-week high of $14.70 and well above its 52-week low of $7.09.

Recent Earnings

MediaAlpha reported trailing twelve month revenue of $1,224,547,968 alongside earnings of $1.62 per share. The company posted year-over-year revenue growth of 25.9% and a net margin of 7.9%. Its next earnings release is scheduled for October 28, 2026.

Insider Buying and Selling at MediaAlpha, Inc.

Insider transactions at MediaAlpha have featured multiple sales over recent weeks. CEO Steven Yi sold 2,033 shares on October 9. Director Eugene Nonko completed three separate sales of 7,734 shares each on October 12, October 13, and October 14, followed by this larger sale of 9,213 shares on October 21. Chief Technology Officer Kuanling Amy Yeh sold 3,000 shares on October 16. All of these insider sales were executed under pre-arranged Rule 10b5-1 trading plans.

Analysts Set New Price Targets

Analysts continue to update their views on MediaAlpha ahead of its upcoming financial results. Keefe, Bruyette & Woods maintained an outperform rating on July 8 while raising its price target from $15.00 to $17.00. Goldman Sachs maintained a neutral rating on July 30 and lifted its price target from $10.00 to $14.00, before later adjusting its target to $10.50 on October 14. Canaccord Genuity maintained a buy rating on July 30 with a price target raised from $15.00 to $17.00. RBC Capital maintained an outperform rating on August 5 while lifting its price target from $11.00 to $15.00. Overall, the stock carries a consensus buy recommendation and a mean price target of $14.50 across seven analyst opinions.

About MediaAlpha

MediaAlpha operates a technology platform that connects insurance carriers, agents, and distributors with customers looking for property and casualty, health, and life insurance policies. Founded in 2014 and based in Los Angeles, the company handles digital customer acquisition across multiple insurance verticals.

Bottom Line

Director Eugene Nonko trimmed a small portion of his holdings through a pre-planned transaction. Investors will look toward the company's earnings announcement on October 28 for further direction on its customer acquisition growth.