ETSY Director Melissa Reiff Sells $85K of Stock

Etsy, Inc. (NYSE:ETSY) Director Melissa Reiff sold 942 shares of the company on October 15, 2026. According to a Form 4 filed with the Securities and Exchange Commission, the transaction was executed at a price of $90.00 per share, for a total value of $84,780.

ETSY Etsy, Inc.

$87.41 ▲ +52.60% year to date

1M 3M YTD

Daily close · Oct 20, 2026

Inside Melissa Reiff's Etsy Trade

The sale took place through a pre-arranged Rule 10b5-1 trading plan on October 15, 2026, when Etsy shares closed at $89.18. Following this transaction, Reiff directly holds 16,671 shares of the online marketplace operator, which is a 5.35% decrease in her total share ownership.

Other Institutional Activity in Etsy, Inc.

Institutional investors have adjusted their positions in Etsy recently. Renaissance Technologies, LLC grew its holdings by 28,023 shares, ending with 5,990,442 shares worth about $510,745,097. Elliott Investment Management L.P. held steady with 5,000,000 shares valued at $426,300,010. Barclays Plc cut its stake by 970,074 shares, leaving it with 3,863,380 shares worth about $329,391,787. AQR Capital Management, LLC grew its holdings by 164,573 shares, ending with 2,793,531 shares worth about $238,176,459. Meanwhile, Lone Pine Capital closed out its position by selling 3,880,316 shares.

Etsy, Inc. Stock Holds Steady

Etsy shares recently traded around $85.14 as of October 19, 2026, sitting about 4.5% below their close of $89.18 on the transaction date. The stock trades above both its 50-day moving average of $77.18 and its 200-day moving average of $66.83, while remaining near its 52-week high of $90.32.

Recent Earnings

Etsy reported trailing twelve-month revenue of $2.94 billion alongside earnings of $3.42 per share.

Insider Buying and Selling at Etsy, Inc.

Earlier insider transactions at Etsy include CEO Josh Silverman acquiring 50,000 shares on June 16, 2026, alongside a separate sale of 52,479 shares. Director Silverman also completed planned sales of 714 shares on October 13, 2026, and 417 shares on October 15, 2026.

Analysts Set New Price Targets

Wall Street firms have actively updated their outlooks on the online marketplace. On August 20, 2026, Rosenblatt initiated coverage with a Buy rating and a $95.00 price target. On the same day, B of A Securities upgraded the stock to Buy and raised its price target from $88.00 to $105.00. Argus Research maintained a Buy rating on September 8, 2026, lifting its target to $89.00 from $67.00. Oppenheimer upgraded the stock to Outperform with a $90.00 price target on September 15, 2026. Shortly after, BTIG upgraded the shares to Buy with a $90.00 target on September 18, 2026. The stock currently holds a consensus Buy recommendation from 27 analysts, with a mean price target of $88.07.

About Etsy, Inc.

Headquartered in Brooklyn, New York, Etsy, Inc. operates online marketplaces connecting independent creators and vintage sellers with buyers globally. Its platforms include the flagship Etsy marketplace and the fashion resale site Depop.

Bottom Line

Investors are keeping an eye on upcoming financial disclosures as the company approaches its next earnings report scheduled for October 28, 2026. The planned insider sale by Director Reiff follows a series of scheduled transactions by board members this autumn.