Evercore ISI Group Raises PG Price Target to $180

Evercore ISI Group kept its Outperform rating on The Procter & Gamble Company (NYSE: PG) on October 23, 2026, while lifting its price target from $166.00 to $180.00. The note arrived as part of a busy day of Wall Street updates on the consumer goods giant. The stock closed at $161.31 on the day of the research note.

PG The Procter & Gamble Company

$165.60 ▲ +19.39% year to date

1M 3M YTD

Daily close · Oct 22, 2026

Evercore ISI's Call on The Procter & Gamble Company

Evercore ISI Group maintained its positive stance on the company, citing strong operational drivers behind the scenes. By lifting the target to $180.00 from $166.00, the firm signalled confidence in future margin expansion and portfolio strength. The rating reflects the analyst's forward-looking view of the firm's branded consumer goods segments.

Other Institutional Activity in The Procter & Gamble Company

Other large money managers adjusted their positions in the name recently. Midwest Trust grew its holdings by 51,131 shares, ending with 529,870 shares worth about $76,979,514.00 in a report filed on October 22, 2026.

The Procter & Gamble Company Stock Up 2.7%

The shares recently traded around $161.06 as of October 23, 2026, sitting up about 8.8% above their 50-day moving average of $148.03. The stock remains below its 52-week high of $167.25 while maintaining solid distance from its 52-week low of $137.62.

Recent Earnings

The company generated $87,922,000,000.00 in trailing twelve month revenue alongside earnings of $6.64 per share. Profitability remains a core highlight with a net margin of 18.2% and a return on equity of 29.6%. Investors look toward the upcoming earnings release on January 21, 2027, for further figures.

Dividend

The company pays an annual dividend rate of $4.35 per share, giving the stock a dividend yield of 2.63% based on a payout ratio of 64.3%.

Insider Buying and Selling at The Procter & Gamble Company

Insiders completed several transactions ahead of the analyst updates. On October 5, 2026, officer Paul Gama sold 2,225 shares at an average price of $145.34 for a total value of $323,382.00. On the same day, officer Susan Street Whaley sold 2,369 shares at $145.34 for $344,310.00, and Chief Financial Officer Andre Schulten sold 3,914 shares at $145.34 for $568,861.00.

Analysts Set New Price Targets

Several other firms updated their views alongside Evercore ISI. BNP Paribas maintained its Outperform rating and raised its target from $177.00 to $189.00 on October 23, 2026. JP Morgan kept an Overweight rating and lifted its target to $180.00 from $162.00 on the same date. RBC Capital maintained an Outperform rating while moving its target from $166.00 to $169.00. Wells Fargo kept an Overweight rating and pushed its target to $180.00 from $164.00. Overall, the stock holds a consensus Buy rating across 23 analysts with a mean price target of $168.87.

About The Procter & Gamble Company

Headquartered in Cincinnati, Ohio, The Procter & Gamble Company makes everyday household items, personal care products, and family care goods sold across the globe. Its well-known brands range from laundry detergents to baby care staples, serving customers in nearly every major market.

Bottom Line

Investors will keep an eye on valuation metrics as shares trade near consensus targets. The next major milestone arrives with the earnings report scheduled for January 21, 2027.