Ibotta (IBTA) CTO Luke Roy Swanson Sells $890K of Stock

Ibotta, Inc. Chief Technology Officer Luke Roy Swanson sold 17,839 shares of the company on October 21, 2026. According to a Form 4 filed with the Securities and Exchange Commission, the shares were sold at an average price of $49.92, for a total value of about $890,465.80.

IBTA Ibotta, Inc.

$48.61 ▲ +112.27% year to date

1M 3M YTD

Daily close · Oct 23, 2026

Inside Luke Roy Swanson's IBTA Trade

The transaction was executed under a pre-arranged Rule 10b5-1 trading plan, according to the regulatory filing. Following the sale, Swanson holds 434,928 shares of the software company, cutting his direct stake by about 3.9%. The stock closed at $48.98 on the day of the trade.

Other Institutional Activity in Ibotta, Inc.

Koch, Inc. held 4,389,129 shares worth about $213,355,563 after keeping its position steady. Shaw D.E. & Co., Inc. maintained its stake of 1,690,546 shares valued at roughly $82,177,442. HSBC Holdings PLC grew its holdings by 7,267 shares, ending with 1,016,521 shares worth about $49,413,086. Citigroup Inc. lifted its position by 4,293 shares, holding 644,972 shares valued at approximately $31,352,089. Notable Capital Management, L.L.C. trimmed its stake by 30,976 shares, or 8.4%, leaving it with 336,042 shares worth about $16,335,001.

Ibotta, Inc. Stock Down 0.8%

Ibotta shares recently traded around $48.61 as of October 23, 2026, down about 0.8% from its event-day close. The stock trades well above its 50-day moving average of $40.87 and sits far above its 200-day moving average of $32.06. The equity trades near its 52-week high of $50.53, well above its 52-week low of $19.1. The stock trades above its mean price target of $36.57.

Recent Earnings

Ibotta reported trailing-twelve-month revenue of $343,174,016 with negative earnings per share of $0.47, alongside a net profit margin of negative 3.2% and a return on equity of negative 3.7%. The company's next earnings report is scheduled for November 2, 2026.

Insider Buying and Selling at Ibotta, Inc.

Insider activity leading into the trade included prior sales by Swanson and CEO Bryan Leach.

Analysts Set New Price Targets

Analyst coverage includes a consensus hold rating from seven analysts.

About Ibotta, Inc.

Based in Denver, Colorado, Ibotta operates a technology platform that provides digital promotion services to consumer brands and distributes those promotions across a network of publishers. The platform helps brands reach shoppers through digital rewards and offers.

Bottom Line

Swanson's planned sale comes as leadership transactions continue ahead of the company's next earnings report on November 2, 2026. Investors will watch upcoming filings to track further insider moves.