Ibotta (IBTA) CTO Luke Roy Swanson Sells $359K of Stock

Ibotta, Inc. (IBTA) business photo

Key Points

  • Ibotta Chief Technology Officer Luke Roy Swanson sold 7,179 shares on October 22, 2026, under a pre-arranged trading plan.
  • After the trade, Luke Roy Swanson holds 431,233 $IBTA shares, down 1.64% from before the trade.
  • The stock recently traded around $48.61, sitting well above its 200-day moving average.
  • The digital promotion software company has its next earnings report scheduled for November 2, 2026.

Since the trade, $IBTA is down 0.6% to date (from the $48.90 close on Oct 22, 2026).

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Ibotta, Inc. Chief Technology Officer Luke Roy Swanson sold 7,179 shares of the company on October 22, 2026, according to a Form 4 filing with the SEC. The shares were sold at an average price of $49.97, for a total value of roughly $358,709.

IBTA Ibotta, Inc.
$48.61 +112.27% year to date
Daily close · Oct 23, 2026

Inside Luke Roy Swanson's IBTA Trade

The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Following the sale, Swanson directly holds 431,233 shares of Ibotta stock, which represents a reduction of about 1.6% in his holdings.

Other Institutional Activity in Ibotta, Inc.

Koch, Inc. held 4,389,129 shares worth about $213,355,563 after keeping its position unchanged. Shaw D.E. & Co., Inc. maintained its stake of 1,690,546 shares valued at roughly $82,177,442. HSBC Holdings PLC grew its holdings by 7,267 shares, ending with 1,016,521 shares worth about $49,413,086 for a 0.7% increase. Citigroup Inc. grew its holdings by 4,293 shares, ending with 644,972 shares worth about $31,352,089 for a 0.7% increase. Notable Capital Management, L.L.C. trimmed its stake by 30,976 shares, ending with 336,042 shares worth about $16,335,001 for an 8.4% decrease.

Ibotta, Inc. Stock Down 0.8%

Ibotta shares closed at $48.90 on the day of the trade. The stock recently traded around $48.61 as of October 23, 2026, putting it down about 0.6% since the transaction date.

Recent Earnings

For its trailing twelve months, Ibotta reported $343.17 million in revenue and an earnings per share of -$0.47. The company posted a net profit margin of -3.2% and a return on equity of -3.7%. Its next earnings report is scheduled for November 2, 2026.

Insider Buying and Selling at Ibotta, Inc.

This transaction follows several recent sales by company insiders. Chief Technology Officer Luke Roy Swanson sold 11,880 shares on October 1, 2026, for about $472,756. Chief Executive Officer Bryan Leach sold 15,142 shares on October 6, 2026, for about $627,304, followed by sales of 31,393 shares on October 19, 2026, and 31,671 shares on October 20, 2026, under pre-arranged plans.

Analysts Set New Price Targets

Goldman Sachs maintains a Sell rating on the stock with a $32.00 price target as of August 4, 2026. Wells Fargo maintains an Equal-Weight rating with a $40.00 price target. Evercore ISI Group maintains an In-Line rating with a $42.00 price target. Needham reiterates a Buy rating with a $45.00 price target. UBS maintains a Neutral rating with a $38.00 price target. Across the broader wall street community, the stock holds a consensus hold rating with a mean target price of $36.57 based on 7 analyst opinions.

About Ibotta, Inc.

Ibotta, Inc. is a Denver-based software application company that provides digital promotion services. It sources promotions from consumer packaged goods brands and distributes them through its network of publishers enabled by the Ibotta Performance Network.

Bottom Line

Investors will look toward the company's upcoming earnings release on November 2, 2026, for further updates on financial performance and digital promotion network growth.

Source: Luke Roy Swanson's Form 4 filing on $IBTA (Oct 22, 2026). Written by software, not financial advice. How we make alerts

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