MediaAlpha (MAX) CTO Kuanling Amy Yeh Sells $35K of Stock
Key Points
- MediaAlpha Chief Technology Officer Kuanling Amy Yeh sold 3,000 shares at $11.77 each on October 16, 2026, under a pre-arranged plan.
- After the trade, Kuanling Amy Yeh holds 543,091 $MAX shares, down 0.55% from before the trade.
- The stock recently traded near $11.30, remaining above its 200-day moving average as investors await earnings on October 28, 2026.
- Multiple insiders have trimmed positions recently, while institutional holders like Clearline Capital adjusted stakes.
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MediaAlpha, Inc. Chief Technology Officer Kuanling Amy Yeh sold 3,000 shares of the company's stock on October 16, 2026. According to a Form 4 filing with the U.S. Securities and Exchange Commission, the transaction was carried out at a price of $11.77 per share, for a total value of $35,310.
MAX
MediaAlpha, Inc.
Inside Kuanling Amy Yeh's MediaAlpha Trade
The planned sale was executed under a pre-arranged Rule 10b5-1 trading plan. Following the transaction, the chief technology officer directly holds 543,091 shares of the insurance technology platform. This move lowered her direct holdings by about 0.55%.
Other Institutional Activity in MediaAlpha, Inc.
White Mountains Insurance Group, Ltd. kept its holdings steady at 17,856,614 shares valued at $201,779,741 as of June 30, 2026. Clearline Capital, LP grew its holdings by 123,312 shares, ending with 2,713,890 shares worth about $30,666,957. Divisadero Street Capital Management, LP grew its holdings by 933,081 shares, ending with 1,019,988 shares worth about $11,525,864. Jacobs Levy Equity Management, Inc. grew its holdings by 221,188 shares, ending with 971,232 shares worth about $10,974,921. Acadian Asset Management, LLC grew its holdings by 109,883 shares, ending with 957,095 shares worth about $10,815,173.
MediaAlpha, Inc. Stock Down 1.7%
MediaAlpha shares closed at $11.50 on October 16, 2026, and recently traded around $11.30 as of October 19, 2026. That puts the recent price down about 1.7% since the transaction date. The stock trades below its 50-day moving average of $11.45 and above its 200-day moving average of $10.61. Shares sit below the 52-week high of $14.70 and above the 52-week low of $7.09.
Recent Earnings
MediaAlpha reported trailing twelve-month revenue of $1.22 billion with earnings of $1.62 per share. The company posted a net profit margin of 7.9% and a year-over-year revenue growth rate of 25.9%. Its next financial report is scheduled for October 28, 2026.
Insider Buying and Selling at MediaAlpha, Inc.
Earlier insider trades included CEO Steven Yi selling 2,033 shares on October 9, 2026. Director Eugene Nonko sold shares across three sessions in mid-October 2026.
Analysts Set New Price Targets
Keefe, Bruyette & Woods maintained an Outperform rating with a $17.00 price target on July 8, 2026. Goldman Sachs maintained a Neutral rating while lowering its target from $14.00 to $10.50 on October 14, 2026. Canaccord Genuity kept a Buy rating and a $17.00 target on July 30, 2026. RBC Capital maintained an Outperform rating with a $15.00 target on August 5, 2026. Overall, the stock carries a consensus buy rating and a mean price target of $14.50 based on 7 analyst opinions.
About MediaAlpha, Inc.
MediaAlpha operates a digital customer acquisition platform that connects insurance carriers and agents with consumers shopping for property, casualty, health, and life insurance policies. The Los Angeles-based firm provides technology to streamline online customer matching in the insurance sector.
Bottom Line
Investors are watching for the upcoming earnings release on October 28, 2026. Subsequent SEC filings will show further details on executive share activity.
Related Filing Alerts
Source: Kuanling Amy Yeh's Form 4 filing on $MAX (Oct 16, 2026). Written by software, not financial advice. How we make alerts