JP Morgan Cuts Celsius (CELH) Price Target to $48
Key Points
- JP Morgan adjusted its price target for CELH to $48, down from $52, while maintaining an Overweight rating.
- JP Morgan's $48 price target implies 72.88% upside from Celsius Holdings, Inc.'s ($CELH) current $27.77 share price.
- As of October 26, 2026, CELH traded at about $27.77, which is roughly 32.7% below the average target price of $41.29.
- The next earnings report for Celsius Holdings is scheduled for November 9, 2026.
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On October 26, 2026, JP Morgan lowered its price target for Celsius Holdings, Inc. (CELH) to $48 from $52, while keeping its rating at Overweight. This move comes as the stock trades around $27.77, a significant gap from the new target price. The information is sourced from JP Morgan's research note on the same day.
CELH
Celsius Holdings, Inc.
JP Morgan vs. the S&P 500
Hypothetical returns from JP Morgan's disclosed trades, not real profit or advice. How we model this.
JP Morgan's Call on Celsius Holdings
JP Morgan's new target of $48 represents a decrease from its previous target of $52. The firm maintains an Overweight rating, suggesting a positive outlook despite the lower target. The adjustment reflects the current market conditions and the stock's performance relative to its peers.
Other Institutional Activity in Celsius Holdings
Sachem Head Capital Management, LP increased its holdings by 4,545,000 shares, bringing its total to 9,090,000 shares worth approximately $252.8 million. Meanwhile, Westfield Capital Management Co LP added 1,555,471 shares, growing its stake to 5,324,481 shares valued at about $148.1 million. In contrast, AllianceBernstein L.P. trimmed its holdings by 11,435,121 shares, resulting in a total of 8,359,099 shares worth about $232.5 million.
Celsius Holdings, Inc. Stock Down 2.1%
As of October 26, 2026, CELH trades at $27.77, which is about equal to its closing price of $27.81 on that day. The stock is currently below its 50-day moving average of $29.37 and significantly below its 200-day average of $35.13. Additionally, it is 56.7% below its 52-week high of $64.14, indicating a challenging period for the company.
$CELH price target
Celsius Holdings, Inc. daily closes and this analyst's $48 target. Not advice.
Recent Earnings
Celsius Holdings reported a trailing twelve-month revenue of approximately $3.05 billion, reflecting a year-over-year growth of 10.6%. The company's earnings per share (EPS) for the same period was $0.23. The next earnings report is set for November 9, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
2 target cuts vs 0 raises.
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EPS & revenue
EPS beat estimates by 35.5%. Revenue met estimates.
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Profit surprise
EBITDA met by 1 percent. Operating income beat by 9 percent.
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Pre-earnings setup
Bar was high, analysts already very bullish.
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Analyst signal
2 target cuts.
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Earnings quality
Gross margin down 4.0 points. Operating margin up 2.0 points. Positive free cash flow.
Earnings Call Summary
Celsius Holdings reported record first quarter revenue of $783 million, driven by strong performance in Alani Nu with 60 percent pro forma growth and CELSIUS brand revenue of $348 million, though CELSIUS growth moderated to 6 percent year over year. The company completed its Alani Nu integration capturing $50 million in synergies, achieved 20.9 percent portfolio market share in tracked channels as of mid-April, and activated new partnerships including Formula One and global soccer tournament sponsorships. Management highlighted successful limited time offers like Alani's Lime Slush and CELSIUS's forthcoming Electric Vibe flavor, SKU optimization, and fizz-free expansion, while noting that elevated aluminum and freight costs may slow the path back to low 50 percent gross margins in the near term.
Guidance Management did not provide specific financial guidance for coming quarters or full year 2026. They discussed strategic priorities including shelf space gains of about 17 percent for CELSIUS and over 100 percent for Alani, additional innovation launches, and margin improvement opportunities through 2027, but gave no numerical targets for revenue or earnings.
Clearly negative report. The company missed important expectations and likely triggers downward revisions.
Insider Buying and Selling at Celsius Holdings, Inc.
Several insiders have made recent purchases. Hal Kravitz, a Director, bought 8,400 shares at an average price of $29.73 on May 22, 2026, totaling about $249,732. CEO John Fieldly acquired 18,000 shares at $27.44 on September 10, 2026, valued at approximately $493,843. Damon Desantis, another Director, purchased 36,000 shares, totaling about $1,000,200, on September 15, 2026. Hal Kravitz also bought an additional 12,000 shares at $28.00 on the same day, worth about $336,000.
Analysts Set New Price Targets
On October 26, 2026, JP Morgan maintained its Overweight rating on CELH and adjusted its price target to $48 from $52. This change reflects the firm's outlook on the stock amidst current market conditions. The consensus among analysts suggests a mean price target of $41.29, with 21 analysts providing opinions on the stock.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. develops, processes, and sells functional energy drinks. The company operates in various markets, including the U.S., Europe, and Asia Pacific. This price target adjustment by JP Morgan highlights the ongoing evaluation of the company's market position and future growth potential.
Bottom Line
Investors should keep an eye on Celsius Holdings' upcoming earnings report on November 9, 2026, for further insights into its performance and market strategies. The recent price target change by JP Morgan may impact market sentiment around the stock in the near term.
Related Filing Alerts
Source: JP Morgan's rating change on $CELH (Oct 26, 2026). Written by software, not financial advice. How we make alerts