JP Morgan Cuts Capital One Financial (COF) Price Target to $227

JP Morgan has reaffirmed its Overweight rating on Capital One Financial, adjusting the price target to $227, a 13.04% upside from the current price.

By TradeTexts Research Desk · Published Oct 16, 2026, 2:00 PM EDT

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JP Morgan cut its price target on Capital One Financial Corporation ($COF) to $227 from $246 on October 12, 2026, and rates the stock "Overweight".

Since the rating, $COF is up 0.3% to date (from the $201.14 close on Oct 12, 2026).

COF Capital One Financial Corporation

$201.74 -17.68% year to date

Daily close · Oct 16, 2026

Key Points

On October 12, 2026, JP Morgan reiterated its Overweight rating on Capital One Financial Corporation (COF) and set a price target of $227, down from $246.
The stock recently traded around $200.82, which is below its 50-day moving average of about $208.42 and 22.7% below its 52-week high of $259.64.
Analysts have a consensus buy recommendation for Capital One, with a mean price target of $252.27, suggesting potential upside from the recent trading level.

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JP Morgan has reiterated its Overweight rating on Capital One Financial Corporation (NYSE: COF) on October 12, 2026, adjusting the price target to $227 from $246. This rating reflects confidence in the company's performance amid a competitive financial landscape.

Other Institutional Activity in Capital One Financial

Several other institutional investors also hold significant positions in Capital One. Blackrock Inc. has 51,054,869 shares worth about $10.3 billion. Vanguard Capital Management LLC holds 40,646,052 shares valued at approximately $8.2 billion. State Street Corporation has 27,797,298 shares, worth around $5.6 billion. JPMorgan Chase & Co. owns 17,785,818 shares, valued at about $3.6 billion, while Geode Capital Management, LLC has 14,360,681 shares worth about $2.9 billion.

Capital One Financial Corporation Stock Up 3.3%

As of October 16, 2026, Capital One shares were trading around $200.82, which is 3.6% below its 50-day moving average of $208.42 and 1.3% below its 200-day average of $203.52. The stock is also 22.7% below its 52-week high of $259.64, indicating a challenging period for the shares.

12-month forecast

$COF price target

Capital One Financial Corporation daily closes and this analyst's $227 target. Not advice.

Recent Earnings

For the trailing twelve months, Capital One reported revenue of approximately $48.1 billion and earnings per share (EPS) of $15.57. The company has shown impressive growth with a year-over-year revenue growth of 1111.0% and a net margin of 21.9%. The next earnings report is scheduled for October 20, 2026.

Earnings drift grade

Outlook vs expectations on the last report — not price action.

D- 33/100

Reported Apr 21, 2026

Forward outlook
2 target cuts vs 1 raises.
EPS & revenue
EPS missed estimates by 3.9%. Revenue beat estimates by 24.5%.
Profit surprise
Operating income missed by 63 percent.
Pre-earnings setup
Bar was high, analysts already very bullish.
Analyst signal
1 target raise, 2 target cuts.
Earnings quality
Gross margin up 0.9 points. Operating margin up 1.1 points. Positive free cash flow.

Earnings Call Summary

Capital One reported stronger revenue than expected at $19.3 billion, driven by the Discover acquisition, though earnings per share of $4.42 missed the $4.61 consensus slightly. Credit quality remained strong with card charge-offs improving 109 basis points year-over-year to 5.1 percent and auto delinquencies improving 72 basis points. The company closed the Brex acquisition for about $4.5 billion in April and is investing to grow these new businesses while completing the Discover technology integration.

Guidance Capital One reaffirmed that earnings power after the Discover deal integration would match expectations from when the deal was announced, including Brex and travel business. They expect expense synergies to come mostly in the second half of 2026 and into 2027 as technology conversions complete. The company plans to continue investing heavily in growth opportunities including Brex, travel, and converting Discover customers onto Capital One platforms.

Very weak report. The release materially worsened the forward outlook.

Insider Buying and Selling at Capital One Financial Corporation

Recently, several insiders sold shares of Capital One. Matthew W. Cooper, the General Counsel, sold 3,500 shares at an average price of $214.10 on September 1, 2026, totaling about $749,350. Lia Dean, an Officer, sold 2,066 shares at $206.07 on September 15, 2026, valued at around $425,741. Celia Edwards Karam, also an Officer, sold 2,017 shares at the same price on the same day, totaling about $415,643. On October 6, 2026, Cooper sold another 3,500 shares at $196.22, bringing in approximately $686,770.

Analysts Set New Price Targets

On October 5, 2026, Barclays maintained its Overweight rating with a target of $237, down from $240. TD Cowen also maintained a Buy rating with a target of $242, reduced from $253. BMO Capital initiated coverage with a Market Perform rating and a target of $219 on October 9, 2026. JP Morgan's recent target of $227 is now below the consensus mean target of $252.27, based on 22 analyst opinions.

About Capital One Financial

Capital One Financial Corporation is a financial services company based in McLean, Virginia. It provides various banking products and services, including credit cards and commercial banking, primarily in the U.S., Canada, and the UK. The company operates through three main segments: Credit Card, Consumer Banking, and Commercial Banking.

Bottom Line

Investors should keep an eye on the upcoming earnings report on October 20, 2026, for further insights into Capital One's performance. JP Morgan's reiteration of the Overweight rating indicates ongoing confidence in the company despite the recent price adjustments.