JP Morgan Raises Capital One Financial (COF) Price Target to $241
Key Points
- JP Morgan reiterated its Overweight rating on Capital One Financial Corporation on October 21, 2026, and raised its price target to $241.00 from $227.00.
- JP Morgan's $241 price target implies 15.02% upside from Capital One Financial Corporation's ($COF) current $209.53 share price.
- Capital One recently traded around $209.53 as of October 21, 2026, sitting below its average analyst target.
- Several company insiders completed stock sales across September and October 2026.
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JP Morgan reaffirmed its Overweight rating on Capital One Financial Corporation NYSE: COF on October 21, 2026, while raising its price target on the credit services firm. The update arrived alongside a handful of similar moves from other Wall Street institutions reviewing the bank.
COF
Capital One Financial Corporation
JP Morgan vs. the S&P 500
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JP Morgan's Call on Capital One Financial
In its research note on October 21, 2026, JP Morgan maintained an Overweight rating on Capital One Financial while lifting its price target to $241.00 from $227.00. Earlier, on October 12, 2026, the firm had maintained an Overweight rating with a $227.00 price target before boosting expectations in this latest update.
Other Institutional Activity in Capital One Financial
Franklin Resources, Inc. reduced its holdings by 288,302 shares, ending with 13,440,351 shares worth about $2,828,387,497.00 as of June 30, 2026. Harris Associates L.P. grew its holdings by 1,134,182 shares, ending with 11,492,010 shares worth about $2,418,378,612.00.
Capital One Financial Corporation Stock Up 3.9%
Capital One recently traded at $209.53 as of October 21, 2026, up about 4.0% from its close of $201.56 on October 20, 2026. The stock trades above its 50-day moving average of $207.70 and sits below its 52-week high of $259.64.
$COF price target
Capital One Financial Corporation daily closes and this analyst's $241 target. Not advice.
Recent Earnings
Capital One generated trailing-twelve-month revenue of $48,109,998,080.00 with earnings of $15.57 per share. The company reported a net profit margin of 21.9% and a return on equity of 9.0%.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
2 target cuts vs 1 raises.
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EPS & revenue
EPS missed estimates by 3.9%. Revenue beat estimates by 24.5%.
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Profit surprise
Operating income missed by 63 percent.
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Pre-earnings setup
Bar was high, analysts already very bullish.
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Analyst signal
1 target raise, 2 target cuts.
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Earnings quality
Gross margin up 0.9 points. Operating margin up 1.1 points. Positive free cash flow.
Earnings Call Summary
Capital One reported stronger revenue than expected at $19.3 billion, driven by the Discover acquisition, though earnings per share of $4.42 missed the $4.61 consensus slightly. Credit quality remained strong with card charge-offs improving 109 basis points year-over-year to 5.1 percent and auto delinquencies improving 72 basis points. The company closed the Brex acquisition for about $4.5 billion in April and is investing to grow these new businesses while completing the Discover technology integration.
Guidance Capital One reaffirmed that earnings power after the Discover deal integration would match expectations from when the deal was announced, including Brex and travel business. They expect expense synergies to come mostly in the second half of 2026 and into 2027 as technology conversions complete. The company plans to continue investing heavily in growth opportunities including Brex, travel, and converting Discover customers onto Capital One platforms.
Very weak report. The release materially worsened the forward outlook.
Dividend
The company pays an annual dividend rate of $3.20 per share, yielding 1.6%.
Insider Buying and Selling at Capital One Financial Corporation
Insider transactions at Capital One included several sales ahead of the October updates. On September 15, 2026, officer Lia Dean sold 2,066 shares at an average price of $206.07 for a total value of $425,741.00. Later, on October 6, 2026, general counsel Matthew W. Cooper sold 3,500 shares at $196.22 per share, totaling $686,770.00. On October 15, 2026, officer Lia Dean made another sale of 1,887 shares at $195.86 for $369,588.00, while officer Celia Edwards Karam sold 1,927 shares at the same price of $195.86 for a total of $377,422.00. None of these transactions were reported as planned under a Rule 10b5-1 arrangement.
Analysts Set New Price Targets
Several firms issued updates on October 21, 2026. Piper Sandler maintained an Overweight rating with a target moved to $269.00 from $260.00. TD Cowen maintained a buy rating with a target raised to $250.00 from $242.00. Barclays kept an Overweight rating while nudging its target to $238.00 from $237.00. Overall, the stock carries a consensus buy recommendation from 21 analysts with a mean price target of $250.48.
About Capital One Financial
Capital One Financial Corporation operates as a financial services holding company providing credit cards, consumer banking, and commercial banking products. Based in McLean, Virginia, the company serves customers across the United States, Canada, and the United Kingdom through its various deposit and lending platforms.
Bottom Line
JP Morgan's increased price target places fresh attention on how Capital One trades relative to Wall Street expectations. Investors will monitor upcoming earnings reports and institutional filing updates to see if the valuation closes the gap toward the bank's consensus targets.
Related Filing Alerts
Source: JP Morgan's rating change on $COF (Oct 21, 2026). Written by software, not financial advice. How we make alerts