Morgan Stanley Cuts ZION Price Target to $77
Key Points
- Morgan Stanley kept an Underweight rating on Zions Bancorporation on October 20, 2026, while moving its price target down to $77 from $78.
- Morgan Stanley's $77 price target implies 17.18% upside from Zions Bancorporation, National Association's ($ZION) current $65.71 share price.
- Zions Bancorporation recently traded around $65.71, sitting below its 50-day moving average and below the new Morgan Stanley target.
- Other regional banking analysts also updated targets on October 20, while institutional investors like Two Sigma and LSV Asset Management adjusted stakes.
Since the rating, $ZION is up 2.4% to date (from the $64.59 close on Oct 20, 2026).
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On October 20, 2026, Morgan Stanley maintained its Underweight rating on Zions Bancorporation, National Association (NasdaqGS: ZION) while lowering its price target from $78 to $77. The firm released its research note on the same day the regional bank's shares closed at $64.59.
ZION
Zions Bancorporation, National Association
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Morgan Stanley's Call on Zions Bancorporation
In its October 20 note, Morgan Stanley kept an Underweight view on the regional lender while nudging its target down by one dollar to $77. The stock recently traded around $65.71, sitting below the revised target price. Underweight is a forward-looking rating where an analyst expects a stock to underperform its peers or the broader market.
Other Institutional Activity in Zions Bancorporation
Large investment firms adjusted their holdings in the regional bank during mid-2026. LSV Asset Management reduced its holdings by 51,223 shares, ending with 3,858,896 shares worth about $254.2 million. Two Sigma Investments, LP grew its stake by 609,065 shares, ending with 2,794,444 shares valued at roughly $184.1 million. Fuller & Thaler Asset Management Inc. added 55,515 shares, finishing with 2,649,694 shares worth about $174.6 million.
Zions Bancorporation, National Association Stock Holds Steady
Shares recently traded near $65.71, up about 1.7% from the October 20 close of $64.59. The stock sits slightly below its 50-day moving average of $66.02, but remains above its 200-day moving average of $63.63. The share price is down about 10.4% from its 52-week high of $73.34 and up about 35.5% from its 52-week low of $48.50.
$ZION price target
Zions Bancorporation, National Association daily closes and this analyst's $77 target. Not advice.
Recent Earnings
The regional bank reported trailing twelve month revenue of $3.76 billion alongside $8.15 in trailing earnings per share. The company posted a net profit margin of 32.2% and a return on equity of 16.7%. Its next earnings report is scheduled for January 21, 2027.
Dividend
Zions Bancorporation pays an annual dividend of $1.92 per share, which translates to a dividend yield of 2.92%. The bank puts 22.9% of its earnings toward dividend payments.
Insider Buying and Selling at Zions Bancorporation, National Association
Company insiders completed several stock sales earlier in the year. Officer Jennifer Anne Smith sold 4,209 shares on May 8, 2026. Officer Derek Steward sold 894 shares on July 28, 2026. Officer Scott A. Law sold 4,608 shares on August 4, 2026, and President Scott J. McLean sold 83,285 shares on the same day.
Analysts Set New Price Targets
Several Wall Street firms updated their views on October 20, 2026. JP Morgan maintained an Underweight rating while lifting its target to $70 from $65, and kept a separate Underweight rating with an $87 target up from $86. DA Davidson maintained a Buy rating and raised its target to $80 from $79. TD Cowen reiterated a Hold rating with a $69 target. Across 21 analyst opinions, the stock carries a consensus hold recommendation with a mean price target of $72.67.
About Zions Bancorporation
Headquartered in Salt Lake City, Utah, Zions Bancorporation operates regional banking brands across eleven western states, including California Bank & Trust, Amegy Bank, and Nevada State Bank. The institution provides retail, commercial, and mortgage banking services to individuals and businesses.
Bottom Line
Investors will watch how the stock performs relative to analyst targets ahead of the bank's next earnings report on January 21, 2027. Market participants should also monitor subsequent institutional filings for further shifts in ownership.
Related Filing Alerts
Source: Morgan Stanley's rating change on $ZION (Oct 20, 2026). Written by software, not financial advice. How we make alerts