Needham Cuts Deckers Outdoor (DECK) Price Target to $96

Deckers Outdoor Corporation (DECK) business photo

Key Points

  • Needham maintained its Buy rating on Deckers Outdoor Corporation on October 23, 2026, while lowering its price target from $125.00 to $96.00.
  • Needham's $96 price target implies 12.61% upside from Deckers Outdoor Corporation's ($DECK) current $85.25 share price.
  • Deckers Outdoor Corporation recently traded around $85.25 on October 23, 2026, remaining well below its 200-day moving average of $100.03.
  • Institutional investors saw shifts in their holdings recently, including Livforsakringsbolaget Skandia trimming its stake by 53,840 shares.

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Needham maintained its Buy rating on Deckers Outdoor Corporation (NYSE: DECK) on October 23, 2026, while lowering its price target from $125.00 to $96.00. The update arrived as Wall Street firms adjust their outlooks on the footwear and apparel maker amid shifting market conditions.

DECK Deckers Outdoor Corporation
$85.28 -20.14% year to date
Daily close · Oct 22, 2026
Analyst rating track record

Needham vs. the S&P 500

YTD return -4.01% hypothetical
All-time return -4.01% S&P 500 +1.58%
vs. S&P 500 -5.59% behind the index

Hypothetical returns from Needham's disclosed trades, not real profit or advice. How we model this.

Needham's Call on Deckers Outdoor Corporation

In its research note on October 23, 2026, Needham kept a Buy rating on Deckers Outdoor Corporation while adjusting its price target down to $96.00 from $125.00. The firm's forward-looking view keeps a positive stance on the company even with the reduced target.

Other Institutional Activity in Deckers Outdoor Corporation

Other large funds adjusted their positions in Deckers Outdoor Corporation ahead of the update. Livforsakringsbolaget Skandia, Omsesidigt cut its holdings by 53,840 shares, ending with 80,734 shares worth about $6,308,555.00. AQR Capital Management, LLC reduced its stake by 1,206,053 shares to finish with 2,718,623 shares valued at roughly $231,844,166.00. Meanwhile, Two Sigma Investments, LP grew its holdings by 660,912 shares, ending with 2,128,626 shares worth about $181,529,222.00.

Deckers Outdoor Corporation Stock Down 0.3%

Deckers Outdoor Corporation shares recently traded around $85.25 as of October 23, 2026, close to the previous close of $85.28 on October 22, 2026. The stock trades above its 50-day moving average of $83.95 but sits below its 200-day moving average of $100.03.

12-month forecast

$DECK price target

Deckers Outdoor Corporation daily closes and this analyst's $96 target. Not advice.

Recent Earnings

Deckers Outdoor Corporation generated $5,527,288,832.0 in trailing-twelve-month revenue with earnings of $7.07 per share. The company reported a net profit margin of 18.4% and a return on equity of 42.6%.

Earnings drift grade

Outlook vs expectations on the last report — not price action.

B 74/100

Reported May 21, 2026

  1. Forward outlook

    2 target raises vs 1 cuts.

  2. EPS & revenue

    EPS beat estimates by 13.4%. Revenue beat estimates by 7.3%.

  3. Profit surprise

    EBITDA beat by 20 percent. Operating income beat by 20 percent.

  4. Pre-earnings setup

    Expectations were about average.

  5. Analyst signal

    1 upgrade, 1 downgrade, 2 target raises, 1 target cut.

  6. Earnings quality

    Gross margin down 1.1 points. Operating margin down 3.4 points. Positive free cash flow.

Earnings Call Summary

Deckers delivered a strong first quarter with revenue of $965 million, up 17 percent, driven by HOKA hitting a record $653 million and UGG at $265 million. Both brands grew faster internationally, with international revenue surging 50 percent. The company raised prices on July 1 and made product improvements, but withdrew full-year guidance citing tariff uncertainty and unpredictable U.S. consumer behavior ahead.

Guidance The company withdrew its full-year guidance due to uncertainty around tariffs and the U.S. consumer. For the next quarter, it expects revenue between $1.38 billion and $1.42 billion with earnings per share between $1.50 and $1.55. HOKA should grow about 10 percent and UGG at least mid-single digits.

Solid report. Results were generally better than expected, but the forward outlook did not materially change.

Analysts Set New Price Targets

Other Wall Street research desks updated their views on Deckers Outdoor Corporation in October 2026. On October 16, 2026, Raymond James maintained its Outperform rating and lowered its price target from $120.00 to $105.00. On October 21, 2026, Evercore ISI Group maintained its In-Line rating and cut its target from $108.00 to $90.00. Wolfe Research initiated coverage with a Peer Perform rating on October 22, 2026. On October 23, 2026, Piper Sandler downgraded the stock to Underweight with a target of $75.00, down from $100.00. Consensus analyst figures show an average price target of $115.48 across 21 analyst opinions, with a recommendation key leaning toward buy.

About Deckers Outdoor Corporation

Deckers Outdoor Corporation designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities. Headquartered in Goleta, California, the company reaches customers across the United States and internationally through well-known brands like UGG, HOKA, and Teva.

Bottom Line

Needham's lowered price target reflects evolving expectations for the footwear maker even as the firm keeps its positive rating intact. Investors will watch upcoming earnings reports and institutional filing updates for further signs of momentum across the company's key footwear brands.

Source: Needham's rating change on $DECK (Oct 23, 2026). Written by software, not financial advice. How we make alerts

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