Pivotal Research Raises META Price Target to $960

Meta Platforms, Inc. (META) business photo

Key Points

  • Pivotal Research kept a Buy rating on Meta Platforms, Inc. on October 22, 2026, and lifted its target from $930.00 to $960.00.
  • Pivotal Research's $960 price target implies 46.81% upside from Meta Platforms, Inc.'s ($META) current $653.91 share price.
  • The social media company recently posted trailing-twelve-month revenue of $228.25 billion alongside a net margin of 29.8%.
  • Chief Operating Officer Javier Olivan completed a series of stock sales in September and October 2026.

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Pivotal Research maintained its Buy rating on Meta Platforms, Inc. NASDAQGS:META on October 22, 2026, while raising its price target from $930.00 to $960.00. The research note points to strong underlying business momentum as the core driver for the updated view.

On October 22, 2026, Pivotal Research kept its Buy rating on Meta Platforms, Inc. and moved its price target up from $930.00 to $960.00. The firm joins a wave of Wall Street institutions updating their expectations for the tech giant.

META Meta Platforms, Inc.
$694.25 +7.02% year to date
Daily close · Oct 20, 2026

Other Institutional Activity in Meta Platforms

Other large funds have also adjusted their positions in the tech giant recently. Banque Pictet & Cie added 36,133 shares to end with 380,037 shares worth about $275.6 million. AlphaStar Capital Management grew its holdings by 888 shares to reach 14,901 shares valued at roughly $10.8 million. Meanwhile, PensionDanmark Pensionsforsikringsaktieselskab trimmed its stake by 13,642 shares, wrapping up the period with 420,531 shares valued at about $305.0 million.

Meta Platforms, Inc. Stock Down 5.8%

Shares recently traded around $698.43 as of October 22, 2026, roughly equal to the previous close of $697.52 on October 21, 2026. The stock trades above both its 50-day moving average of $661.46 and its 200-day moving average of $632.62.

12-month forecast

$META price target

Meta Platforms, Inc. daily closes and this analyst's $960 target. Not advice.

Recent Earnings

Meta Platforms reported trailing-twelve-month revenue of $228.25 billion. The company generated an earnings per share of $29.31 over the same period, supported by a net margin of 29.8% and a return on equity of 29.8%. The enterprise operates its Family of Apps and Reality Labs segments, connecting users across mobile devices, computers, and virtual reality gear. Its next earnings report is anticipated soon.

Dividend

The company distributes an annual dividend rate of $2.10 per share, delivering a dividend yield of 0.3%. The payout ratio uses 7.9% of earnings.

Insider Buying and Selling at Meta Platforms, Inc.

Chief Operating Officer Javier Olivan carried out multiple planned and unplanned sales through late September and October 2026, including a disposal of 1,575 shares on October 19, 2026, at a price of $707.20 for a total value of about $1.1 million.

Analysts Set New Price Targets

Several firms adjusted their outlooks on October 22, 2026, alongside Morgan Stanley maintaining an Overweight rating and raising its target to $820.00 on October 19, 2026, and Rosenblatt keeping a Buy rating with an $886.00 target on October 20, 2026. B of A Securities maintained a Buy rating and pushed its target to $845.00, while Cantor Fitzgerald maintained an Overweight rating with an $860.00 target. The stock carries a consensus strong buy rating and a mean price target of $817.87 across 58 analyst opinions.

About Meta Platforms

Headquartered in Menlo Park, California, Meta Platforms builds digital environments that let people connect through mobile apps, headsets, and glasses. Its platforms support extensive global advertising and emerging hardware categories.

Bottom Line

Investors will monitor upcoming earnings results and further institutional filings to gauge whether advertising growth and artificial intelligence investments continue to match Wall Street expectations.

Source: Pivotal Research's rating change on $META (Oct 22, 2026). Written by software, not financial advice. How we make alerts

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