TD Cowen Rates Netflix (NFLX) Buy, $100 Price Target

On October 21, 2026, TD Cowen reiterated its Buy rating on Netflix, Inc. (NASDAQ:NFLX) while keeping its price target unchanged at $100.00. According to the firm's research note, the rating stands as a forward-looking opinion on the streaming provider's business outlook. The stock closed at $68.69 on October 20, 2026.

NFLX Netflix, Inc.

$68.69 ▼ -24.51% year to date

1M 3M YTD

Daily close · Oct 20, 2026

TD Cowen's Call on Netflix

In its research note published on October 21, 2026, TD Cowen maintained its Buy rating on the stock and left its price target at $100.00 compared to a prior target of $100.00. That target sits well above recent trading levels. Standout calls across Wall Street on the same day included Oppenheimer maintaining an Outperform rating with an $80.00 target down from $85.00, Morgan Stanley maintaining an Overweight rating with a $77.00 target down from $80.00, JP Morgan maintaining an Overweight rating with an $81.00 target down from $85.00, and Piper Sandler maintaining an Overweight rating with a $78.00 target down from $85.00. Across the street, analysts carry a consensus buy recommendation with a mean target of $91.13.

Netflix, Inc. Stock Down 7.8%

Netflix shares recently traded around $65.77 on October 21, 2026, down about 4.3% from the prior close of $68.69. The stock sits below its 50-day moving average of $75.01 and its 200-day moving average of $82.76, and well below its 52-week high of $124.86. The company carries a market capitalization of $290.85 billion, a trailing price-to-earnings ratio of 22.0, and a forward P/E of 18.4.

Recent Earnings

Netflix reported $48.37 billion in trailing twelve-month revenue alongside earnings of $3.18 per share. The entertainment provider generated a net profit margin of 28.2% and a return on equity of 49.5%, paired with a year-over-year revenue growth rate of 13.4%.

Dividend

Netflix does not pay a dividend.

Insider Buying and Selling at Netflix, Inc.

Company insiders completed several share sales ahead of the rating update. Chief Executive Officer Gregory K. Peters sold 27,312 shares on August 6, 2026, at $73.54 for a total value of $2,008,606. Chief Financial Officer Spencer Adam Neumann sold 9,248 shares on August 10, 2026, at $75.79 for a total value of $700,907. Director Richard N Barton sold 720 shares on September 8, 2026, at $77.60 for a total value of $55,872, and another 1,440 shares on September 10, 2026.

About Netflix

Netflix, Inc. provides entertainment services worldwide, offering television series, documentaries, feature films, games, and live programming. Members access streaming content across a variety of internet-connected devices, including TVs, digital video players, set-top boxes, and mobile devices. Incorporated in 1997 and headquartered in Los Gatos, California, the company operates within the communication services sector.

Bottom Line

Investors tracking Netflix will watch for shifts in analyst sentiment and upcoming quarterly earnings reports to see if shares can recover toward Wall Street's consensus targets. TD Cowen's reiteration highlights continued confidence from the firm despite recent downward pressure on the share price.