UBS Cuts Netflix (NFLX) Price Target to $100
Key Points
- UBS maintained its Buy rating on Netflix, Inc. on October 21, 2026, lowering its price target to $100.00 from $115.00.
- UBS's $100 price target implies 53.73% upside from Netflix, Inc.'s ($NFLX) current $65.05 share price.
- Netflix shares recently traded around $65.05 on October 21, 2026, closing at $65.04 that day.
- Across 45 analyst opinions, the stock currently carries a consensus buy recommendation with a mean price target of $91.13.
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On October 21, 2026, UBS maintained its Buy rating on Netflix, Inc. (NASDAQ:NFLX) while lowering its price target from $115.00 to $100.00. The rating update came via a research note from the firm on the same day. This follows recent analyst updates across Wall Street for the entertainment provider.
NFLX
Netflix, Inc.
UBS vs. the S&P 500
Hypothetical returns from UBS's disclosed trades, not real profit or advice. How we model this.
UBS's Call on Netflix
UBS kept its positive stance on the streaming provider even as it adjusted its expectations downward. The firm moved its target from $115.00 to $100.00 while keeping a Buy rating in place. The adjustment reflects a recalibration of the firm's outlook on the stock.
Netflix, Inc. Stock Down 7.8%
Netflix shares closed at $65.04 on October 21, 2026, and recently traded around $65.05 as of October 21, 2026. The stock trades below its 50-day moving average of $75.01 and its 200-day moving average of $82.76. The shares sit near their 52-week low of $65.08, well below the 52-week high of $124.86.
$NFLX price target
Netflix, Inc. daily closes and this analyst's $100 target. Not advice.
Recent Earnings
Netflix reported $48.37 billion in trailing twelve-month revenue alongside earnings of $3.18 per share. The company posted a net profit margin of 28.2% and a return on equity of 49.5%, backed by a year-over-year revenue growth rate of 13.4% and a P/E ratio of 21.97.
Insider Buying and Selling at Netflix, Inc.
Company insiders completed multiple transactions prior to the update, including sales by Chief Executive Officer Gregory K. Peters, Chief Financial Officer Spencer Adam Neumann, and Director Richard N Barton.
Analysts Set New Price Targets
Several other firms adjusted their views on the stock on October 21, 2026. Citigroup maintained a Buy rating while lowering its target from $100.00 to $85.00. Oppenheimer kept an Outperform rating while reducing its target from $85.00 to $80.00. Morgan Stanley maintained an Overweight rating and trimmed its target from $80.00 to $77.00. JP Morgan also maintained an Overweight rating while lowering its target from $85.00 to $81.00. Across 45 analyst opinions, the stock carries a consensus buy recommendation with a mean price target of $91.13.
About Netflix
Netflix, Inc. provides entertainment services worldwide, offering TV series, documentaries, feature films, games, and live programming through internet-connected devices. Headquartered in Los Gatos, California, the company reaches members across various genres and languages.
Bottom Line
Investors will watch how the stock performs relative to its new price targets and moving averages. No investment advice is provided here.
Related Filing Alerts
Source: UBS's rating change on $NFLX (Oct 21, 2026). Written by software, not financial advice. How we make alerts