Truist Securities Raises Affirm (AFRM) Price Target to $88

Truist Securities kept its Buy rating on Affirm Holdings, Inc. (NasdaqGS: AFRM) on October 23, 2026, while lifting its price target from $85.00 to $88.00. The update arrived in a research note as the credit services provider traded near $70.83 on the day of the announcement. Truist remains positive on the payment network even as the stock trades below its 50-day moving average.

AFRM Affirm Holdings, Inc.

$72.40 ▼ -2.20% year to date

1M 3M YTD

Daily close · Oct 22, 2026

Truist Securities' Call on Affirm Holdings

Truist Securities maintained its Buy rating on October 23, 2026, moving its price target up to $88.00 from $85.00. The firm continues to back the buy-now-pay-later platform as shares navigate recent market ranges.

Other Institutional Activity in Affirm Holdings

Institutional investors adjusted their stakes in Affirm ahead of the autumn season. Royal Fund Management grew its holdings by 74,400 shares, ending with 78,244 shares worth about $5.42 million. Baillie Gifford & Co held a much larger stake of 5,856,569 shares valued at about $414.85 million after adding 554,107 shares, marking a 10.4% increase.

Affirm Holdings, Inc. Stock Down 3.8%

Affirm closed at $70.83 on October 23, 2026, and recently traded at $70.73 as of October 23, 2026, down about 0.1% since that close. The stock sits below its 50-day moving average of $73.55 but stays above its 200-day moving average of $66.71. Shares sit 21.8% below their 52-week high of $90.44 and well above their 52-week low of $42.09.

Recent Earnings

Affirm reported trailing twelve month revenue of $4.26 billion alongside earnings of $5.53 per share. The company posted a net profit margin of 45.3% and a return on equity of 45.1%. Investors will look toward the company's upcoming earnings report on November 5, 2026, for fresh details on consumer loan performance.

Insider Buying and Selling at Affirm Holdings, Inc.

Company insiders completed several transactions prior to the Truist update. Officer Katherine Elizabeth Adkins disposed of 83,328 shares valued at about $6.09 million on September 3, 2026. Officer Siphelele N Jiyane sold 25,000 shares at an average price of $72.41 for about $1.81 million on September 4, 2026, and later sold 26,980 shares at $72.19 for about $1.95 million on September 14, 2026. Chief Financial Officer Robert Warren O'Hare sold 65,591 shares at $80.02 for about $5.25 million on October 9, 2026.

Analysts Set New Price Targets

Wall Street firms actively update their views on Affirm. Citizens maintained a Market Outperform rating with an $85.00 target on September 16, 2026. Freedom Capital Markets maintained a Buy rating with a $105.00 target on October 1, 2026. TD Cowen maintained a Buy rating while lowering its target from $124.00 to $110.00 on October 6, 2026. Goldman Sachs maintained a Buy rating and lowered its target from $115.00 to $103.00 on October 13, 2026. Across the street, the stock holds a consensus buy rating with a mean price target of $98.59.

About Affirm Holdings

Affirm Holdings, Inc. runs a payment network across the United States, Canada, and international markets. The San Francisco-based firm offers pay-over-time solutions at retail checkouts, connecting consumers with merchants through agreements with originating banks and capital markets partners.

Bottom Line

Truist Securities remains positive on Affirm with an upgraded $88.00 target. Investors will watch the upcoming November 5 earnings release for further updates on consumer spending trends and credit metrics.