Wells Fargo Raises MAR Price Target to $426
Key Points
- Wells Fargo reiterated an Overweight rating on Marriott International, Inc. on October 19, 2026, raising its price target to $426 from $425.
- Wells Fargo's $426 price target implies 8.97% upside from Marriott International, Inc.'s ($MAR) current $390.94 share price.
- Marriott pays a modest dividend yielding 0.76% annually, backed by a payout ratio of 28.4% of earnings.
- The stock recently traded near $390.94, remaining below Wells Fargo's new target while staying well ahead of its 50-day and 200-day moving averages.
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Wells Fargo reiterated its Overweight rating on Marriott International, Inc. [MAR] on October 19, 2026, while nudging its price target up from $425 to $426. The research note reflects the firm's positive forward-looking stance on the hotel operator as shares trade near the upper end of their annual range.
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Marriott International, Inc.
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Wells Fargo's Call on Marriott International, Inc.
In its research note on October 19, 2026, Wells Fargo maintained an Overweight rating on the lodging giant and lifted its target by $1 to $426. The updated target sits above the stock's recent price of $390.94 as of October 19, 2026.
Marriott International, Inc. Stock Up 5.1%
Marriott shares closed at $390.96 on October 19, 2026, trading roughly even with its recent price of $390.94. The stock trades above its 50-day moving average of $351.40 and sits comfortably higher than its 200-day average of $351.84. At the same time, the shares remain about 4.9% below their 52-week high of $410.98 while standing well above their 52-week low of $256.76.
$MAR price target
Marriott International, Inc. daily closes and this analyst's $426 target. Not advice.
Recent Earnings
Marriott reports trailing twelve-month revenue of $7.38 billion and basic earnings of $9.66 per share, with a net margin of 35.0%. The company's next earnings update is scheduled for November 2, 2026.
Dividend
Marriott offers an annual dividend yield of 0.76%, distributing a portion of its profits with a dividend payout ratio of 28.4%.
Insider Buying and Selling at Marriott International, Inc.
Recent months saw several insider transactions by company executives and beneficial owners. Officer Peggy Fang Roe sold 3,000 shares on May 18, 2026, at an average price of $361.56. Later, on September 25, 2026, major shareholder John Willard Marriott Jr., director David Sheets Marriott, and director Deborah Marriott Harrison each sold 3,500 shares at $352.09 per share.
Analysts Set New Price Targets
Wall Street firms have actively updated their views on Marriott. Morgan Stanley maintained an Overweight rating with a $384 target on October 12, 2026, up from $380. Freedom Broker initiated coverage with a Buy rating and a $408 target on October 14, 2026. Barclays kept an Equal-Weight rating while raising its target from $348 to $363 on October 16, 2026. Alongside Wells Fargo, Evercore ISI Group maintained an Outperform rating on October 19, 2026, lifting its target to $420 from $400. Across the broader analyst community, the stock carries a consensus recommendation of buy with 26 opinions on file.
About Marriott International, Inc.
Marriott International runs, franchises, and licenses hotel, residential, and timeshare properties across the globe. Its portfolio spans well-known luxury and hospitality brands operating in North America, Europe, Asia, and beyond. The company's performance is closely watched as a barometer for consumer travel demand and discretionary lodging spending.
Bottom Line
Wells Fargo's updated target gives investors a fresh benchmark to watch as the company approaches its next earnings announcement on November 2, 2026. Market participants will monitor whether travel trends and occupancy rates can push the stock closer to that $426 objective.
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Source: Wells Fargo's rating change on $MAR (Oct 19, 2026). Written by software, not financial advice. How we make alerts