Wolfe Research Rates Netflix (NFLX) Peer Perform

Wolfe Research lowered its rating on Netflix, Inc. (NASDAQ:NFLX) to Peer Perform on October 22, 2026. The research note arrived as part of a broader wave of Wall Street updates for the entertainment giant.

NFLX Netflix, Inc.

$65.04 ▼ -28.52% year to date

1M 3M YTD

Daily close · Oct 21, 2026

Wolfe Research's Call on Netflix

On October 22, 2026, Wolfe Research issued a Peer Perform rating for Netflix, adjusting its stance on the streaming company. The rating reflects the firm's forward-looking view on the stock following recent market developments.

Other Institutional Activity in Netflix

Institutional investors continue to adjust their holdings in the entertainment provider. For instance, SBI Securities grew its holdings by 30,611 shares, ending with 197,813 shares worth about $13,763,829 on October 22, 2026, representing an 18.3% increase.

Netflix, Inc. Stock Down 2.3%

Netflix shares recently traded around $67.11 as of October 22, 2026, closing that day at $67.05. The stock sits below its 50-day moving average of $74.66 and below its 200-day moving average of $82.52. The recent price is down about 42.5% from its 52-week high of $116.73 and sits roughly 4.7% above its 52-week low of $64.10. Across the wider analyst community, the stock holds a consensus buy rating with a mean price target of $86.24.

Recent Earnings

Netflix reported $49.73 billion in trailing-twelve-month revenue alongside trailing earnings of $3.46 per share. The company generated a net profit margin of 29.7% and a return on equity of 53.5%. Year-over-year revenue growth stood at 11.8%. The company's next earnings report is scheduled for January 19, 2027.

Dividend

Netflix does not currently pay a dividend, maintaining a payout ratio of 0.0%.

Insider Buying and Selling at Netflix, Inc.

Company insiders completed several share transactions ahead of the autumn rating changes. Chief Executive Officer Gregory Peters sold 27,312 shares on August 6, 2026, at an average price of $73.54 for a total value of $2,008,606. Chief Financial Officer Spencer Neumann sold 9,248 shares on August 10, 2026, at $75.79 per share, totaling $700,907. Director Richard N Barton made two separate transactions, selling 720 shares at $77.60 on September 8, 2026, worth $55,872, and an additional 1,440 shares on September 10, 2026, valued at $109,102.

Analysts Set New Price Targets

Wall Street firms updated their targets alongside Wolfe Research's move. UBS maintained its Buy rating while lowering its price target to $100.00 from $115.00 on October 21, 2026. Citigroup maintained a Buy rating on October 21, 2026, while lowering its target from $100.00 to $85.00. Argus Research maintained a Buy rating on October 22, 2026, reducing its target to $95.00 from $120.00. Pivotal Research maintained its Hold rating on October 22, 2026, lowering its target from $70.00 to $65.00.

About Netflix

Netflix, Inc. operates a global entertainment service that delivers television series, documentaries, feature films, games, and live programming across multiple genres and languages. Members access content via internet-connected devices, including smart TVs, digital players, set-top boxes, and mobile hardware. Incorporated in 1997 and headquartered in Los Gatos, California, the company reaches audiences worldwide through its streaming platform.

Bottom Line

Investors will look toward the company's upcoming earnings release on January 19, 2027, for further indicators on subscriber growth and financial performance. Market participants continue to monitor institutional rebalancing and ongoing analyst target adjustments.