Wolfe Research Initiates Ross Stores (ROST) at Outperform
Key Points
- Wolfe Research initiated coverage on Ross Stores, Inc. (ROST) on October 22, 2026, issuing an Outperform rating and a $279.00 price target.
- Wolfe Research's $279 price target implies 18.30% upside from Ross Stores, Inc.'s ($ROST) current $235.84 share price.
- Ross Stores recently traded near $235.84, sitting above its 50-day and 200-day moving averages as it approaches its next earnings report on November 19, 2026.
- The stock carries a consensus buy recommendation from 17 analysts with a mean price target of $267.35 alongside an annual dividend rate of $1.78 per share.
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On October 22, 2026, Wolfe Research initiated coverage on Ross Stores, Inc. (NasdaqGS: ROST) with an Outperform rating. The research note included a price target of $279.00 for the apparel and home fashion retailer.
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Wolfe Research's Call on Ross Stores, Inc.
Wolfe Research started coverage of the off-price retail chain with a positive outlook on October 22, 2026, setting a $279.00 price target. Other firms on Wall Street have also weighed in ahead of this update. On August 21, 2026, Citigroup maintained a Buy rating while lifting its target from $270.00 to $290.00. On the same day, Jefferies maintained its Buy rating and raised its target from $265.00 to $285.00, and Truist Securities kept a Buy rating while adjusting its target from $290.00 to $310.00. Meanwhile, Morgan Stanley maintained an Equal-Weight rating on August 21, 2026, moving its target from $231.00 to $234.00. Across the broader analyst community, the stock holds a consensus buy recommendation based on 17 opinions, with a mean price target of $267.35.
Other Institutional Activity in Ross Stores, Inc.
Large investment firms have adjusted their positions in the retailer recently. Traphagen Investment Advisors grew its holdings by 3,049 shares, ending with 3,049 shares worth about $711,611.00. Robertson Stephens Wealth Management reduced its position by 8,615 shares, or about 75.6%, leaving it with 2,777 shares valued at roughly $648,093.00. Primecap Management Company trimmed its stake by 65,108 shares, a 0.7% decrease, ending the period with 9,104,980 shares worth about $2.14 billion.
Ross Stores, Inc. Stock Down 0.6%
The stock closed at $235.54 on October 22, 2026, and recently traded at $235.84. That recent price sits roughly 1.5% above its 50-day moving average of $232.27 and about 6.7% above its 200-day moving average of $220.98. The shares trade about 8.2% below their 52-week high of $257.00 and roughly 52.3% above their 52-week low of $154.87.
$ROST price target
Ross Stores, Inc. daily closes and this analyst's $279 target. Not advice.
Recent Earnings
Ross Stores generated trailing twelve-month revenue of $24.51 billion and earnings of $8.27 per share. The company reported a net profit margin of 10.8% and a return on equity of 42.6%. The company's next earnings report is scheduled for November 19, 2026.
Dividend
The company pays an annual dividend rate of $1.78 per share, which translates to a dividend yield of 0.76% based on recent trading levels. This payout represents 20.6% of the company's earnings.
Insider Buying and Selling at Ross Stores, Inc.
Company insiders have completed several stock transactions over recent months. Chief Operating Officer Michael J. Hartshorn sold 21,874 shares on March 25, 2026, valued at approximately $4.70 million. Chief Financial Officer William W Sheehan II sold 4,883 shares at $216.95 apiece on March 26, 2026, totaling about $1.06 million. Chief Executive Officer James Grant Conroy sold 49,205 shares at $229.48 each on September 14, 2026, for a total value of roughly $11.29 million. Additionally, officer Stephen C Brinkley sold 6,424 shares at $229.66 per share on September 14, 2026, worth about $1.48 million.
About Ross Stores, Inc.
Headquartered in Dublin, California, Ross Stores operates off-price retail apparel and home fashion stores under the Ross Dress for Less and dd's DISCOUNTS banners across the United States. The company provides designer clothing, footwear, accessories, and home items targeted toward middle-income and moderate-income households.
Bottom Line
Investors are keeping an eye on the company's upcoming earnings release on November 19, 2026, to gauge holiday quarter momentum and overall inventory management. Wolfe Research's new Outperform rating adds to Wall Street's coverage as the stock trades near its moving averages.
Source: Wolfe Research's rating change on $ROST (Oct 22, 2026). Written by software, not financial advice. How we make alerts