Canaccord Genuity Raises e.l.f. Beauty (ELF) Price Target to $137

e.l.f. Beauty, Inc. (ELF) business photo

Key Points

  • Canaccord Genuity maintained a Buy rating on e.l.f. Beauty, Inc. on October 22, 2026, lifting its target price from $123.00 to $137.00.
  • Canaccord Genuity's $137 price target implies 19.14% upside from e.l.f. Beauty, Inc.'s ($ELF) current $114.99 share price.
  • The stock recently changed hands at $114.99, holding well above its 50-day and 200-day moving averages.
  • The company operates in the personal care space with trailing twelve month revenue hitting $1.76 billion.

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Canaccord Genuity's Call on e.l.f. Beauty

Canaccord Genuity maintained its Buy rating on e.l.f. Beauty, Inc. (NYSE: ELF) on October 22, 2026, while boosting its price target from $123.00 to $137.00. Wall Street firms issue these forward-looking research notes to share updated opinions on a company's prospects.

ELF e.l.f. Beauty, Inc.
$113.78 +46.23% year to date
Daily close · Oct 21, 2026
Analyst rating track record

Canaccord Genuity vs. the S&P 500

YTD return +7.20% hypothetical
All-time return +7.20% S&P 500 +2.18%
vs. S&P 500 +5.02% ahead of the index

Hypothetical returns from Canaccord Genuity's disclosed trades, not real profit or advice. How we model this.

Other Institutional Activity in e.l.f. Beauty

Large investment firms adjusted their stakes in recent reporting periods. Baillie Gifford & Co reduced its holdings by 139,451 shares to end with 7,048,752 shares worth about $810.5 million. Ensign Peak Advisors, Inc trimmed its position by 308,497 shares, holding 1,589,48 shares valued at roughly $182.8 million. Meanwhile, Holocene Advisors, LP expanded its footprint significantly, adding 678,500 shares for a 100.0% increase to finish with 1,356,999 shares valued at about $156.0 million.

e.l.f. Beauty, Inc. Stock Up 0.2%

e.l.f. Beauty shares recently traded at $114.99, matching the closing price on the date of Canaccord's update. The equity trades comfortably above its 50-day moving average of $102.83 and its 200-day moving average of $80.30.

12-month forecast

$ELF price target

e.l.f. Beauty, Inc. daily closes and this analyst's $137 target. Not advice.

Recent Earnings

e.l.f. Beauty posted trailing twelve month revenue of $1.76 billion alongside basic earnings per share of $0.98. The firm generated a net margin of 3.4% and a return on equity of 6.0%, with year-over-year revenue growth reaching 35.5%. The company's next earnings report is slated for November 4, 2026.

Insider Buying and Selling at e.l.f. Beauty, Inc.

Company executives and insiders completed several share transactions ahead of the analyst note. Chief Financial Officer Mandy J Fields disposed of 16,065 shares on September 8, 2026, valued at roughly $1.68 million. Chief Executive Officer Tarang P Amin parted with 47,000 shares on October 1, 2026, totaling about $4.86 million. SVP of Operations Joshua Allen Franks executed two planned sales under Rule 10b5-1 arrangements, shedding 8,366 shares on October 12, 2026, at an average price of $110.01 and 7,926 shares on October 15, 2026, at an average price of $110.15.

Analysts Set New Price Targets

Several other financial institutions updated their outlooks on the cosmetics maker prior to Canaccord's note. Citigroup kept a Buy rating on October 14, 2026, lifting its target from $118.00 to $130.00. Morgan Stanley maintained an Equal-Weight rating on October 15, 2026, while raising its target from $90.00 to $103.00. JP Morgan kept an Overweight stance on October 19, 2026, bumping its target from $106.00 to $130.00. Jefferies also maintained a Buy rating on October 19, 2026, increasing its target from $100.00 to $132.00. Overall, the company carries a consensus buy recommendation across 16 analyst opinions.

About e.l.f. Beauty

e.l.f. Beauty, Inc. operates as a cosmetic and skin care product provider, offering items across face, lip, and eye categories through various brands like e.l.f. Cosmetics, Well People, and Naturium. The Oakland-based business distributes its merchandise via mainstream retailers and direct-to-consumer e-commerce platforms.

Bottom Line

Investors will watch the upcoming November 4 earnings release to see if operational results align with bullish Wall Street targets. No investment advice is implied by analyst rating adjustments.

Source: Canaccord Genuity's rating change on $ELF (Oct 22, 2026). Written by software, not financial advice. How we make alerts

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