Alta Capital Management Llc/ 13F: Cuts GOOGL Stake by $15M

On October 26, 2026, Alta Capital Management cut its position in Alphabet Inc. (GOOGL) by 45,032 shares, bringing its total holdings to 236,174 shares.

GOOGL Alphabet Inc.

$320.21 ▲ +1.80% year to date

1M 3M YTD

Daily close · Oct 23, 2026

Where Alphabet Inc. Fits in Alta Capital Management's Portfolio

Alta Capital's reduced stake now accounts for 7.63% of its total reported portfolio, ranking it third among the fund's 215 positions.

Other Institutional Activity in Alphabet Inc.

Several other funds also adjusted their positions in Alphabet recently. Marathon Asset Management reduced its holdings by 71,470 shares, ending with 230,842 shares valued at approximately $79.4 million. UniSuper Management trimmed its stake by 77,696 shares, bringing its total to 2,043,250 shares worth about $703 million. Meanwhile, Gf Fund Management increased its position by 20,564 shares, resulting in 451,041 shares valued at about $155.2 million.

Alphabet Inc. Stock Down 1.0%

As of October 27, 2026, Alphabet shares traded around $316.89, which is 1% below the last closing price of $320.21 on October 23, 2026. The stock is currently below its 50-day moving average of $342.36 and its 200-day moving average of $341.27. It is also about 22.4% below its 52-week high of $408.61.

Recent Earnings

Alphabet reported trailing twelve-month revenue of $445.9 billion and an EPS of $19.93. The next earnings report is expected on October 28, 2026.

Insider Buying and Selling at Alphabet Inc.

Several insiders have sold shares in Alphabet in recent months. Director Kavitark Ram Shriram sold 33,566 shares at an average price of $185.76 on July 18, 2025, and another 26,000 shares at $205.00 on August 15, 2025. Director John L Hennessy sold 600 shares in two separate transactions earlier this year.

Analysts Set New Price Targets

On October 14, 2026, UBS maintained a Neutral rating on Alphabet with a price target of $380. JP Morgan also maintained an Overweight rating with a target of $425 on October 15, 2026. The consensus among analysts is a strong buy with a mean price target of $429.12 based on 54 opinions.

About Alphabet Inc.

Alphabet Inc. is the parent company of Google and provides a range of products and services, including search, advertising, cloud computing, and more. The company operates through various segments like Google Services and Google Cloud, making it a significant player in the tech industry.

Bottom Line

Investors should watch for Alphabet's upcoming earnings report on October 28, 2026, to gauge its financial health and market position. Alta Capital Management's recent cut in holdings shows its reevaluation of the stock amidst changing market conditions.