Simon Quick Advisors 13F: Adds $7.8M to Alphabet (GOOGL) Stake

On October 26, 2026, Simon Quick Advisors increased its position in Alphabet Inc. (GOOGL) by 22,687 shares, bringing its total to 42,345 shares valued at approximately $14.57 million. This change was disclosed in the fund's latest Form 13F filing with the SEC. The increase represents a 115.4% rise in its holdings since the end of the previous quarter on September 30, 2026.

GOOGL Alphabet Inc.

$320.21 ▲ +1.80% year to date

1M 3M YTD

Daily close · Oct 23, 2026

Where Alphabet Inc. Fits in Simon Quick Advisors' Portfolio

Simon Quick Advisors' stake in Alphabet now accounts for 1.09% of its overall portfolio, ranking 17th out of 455 positions.

Other Institutional Activity in Alphabet Inc.

Gf Fund Management increased its stake in Alphabet by 20,564 shares, bringing its total to 451,041 shares worth about $155.2 million. Tokio Marine Asset Management added 14,266 shares, resulting in a total of 326,643 shares valued at approximately $112.4 million. In contrast, Marathon Asset Management reduced its holdings by 71,470 shares, ending with 230,842 shares valued at $79.4 million.

Alphabet Inc. Stock Down 1.0%

As of October 27, 2026, Alphabet shares were recently trading around $316.89, which is about 1.0% below the closing price of $320.21 on October 23, 2026. The stock is also trading below both its 50-day and 200-day moving averages, which are $342.36 and $341.27, respectively, indicating a potential downward trend.

Recent Earnings

Alphabet reported trailing twelve-month revenue of about $445.9 billion, with a net margin of 54.8%. The next earnings report is scheduled for October 28, 2026, which could provide further insights into the company's performance.

Dividend

Alphabet pays an annual dividend rate of $0.88, yielding approximately 0.28% based on recent trading prices.

Insider Buying and Selling at Alphabet Inc.

Several insiders have sold shares in Alphabet recently, including Kavitark Ram Shriram, a Director, who sold 33,566 shares on July 18, 2025, valued at about $6.24 million, and 26,000 shares on August 15, 2025, worth around $5.33 million. John L. Hennessy, another Director, sold 600 shares on January 13, 2026, and another 600 shares on February 13, 2026, with values of $202,514 and $184,037, respectively.

Analysts Set New Price Targets

On October 14, 2026, UBS maintained a Neutral rating on Alphabet with a price target of $380.00. JP Morgan also maintained an Overweight rating with a target of $425.00 on October 15, 2026. Keybanc and BMO Capital maintained their Overweight and Outperform ratings, respectively, with targets of $410.00 and $480.00.

About Alphabet Inc.

Alphabet Inc. is a leading technology company that offers various products and platforms, including Google Services, Google Cloud, and Other Bets. With a market cap of approximately $3.87 trillion, Alphabet operates globally, providing services like search, advertising, and cloud computing.

Bottom Line

Investors will be watching Alphabet's upcoming earnings report on October 28, 2026, for insights into its financial performance. Simon Quick Advisors' recent increase in its Alphabet stake highlights ongoing institutional interest in the tech giant.