Badgley Phelps Wealth Managers 13F: Cuts GOOGL Stake by $1.2M
Key Points
- Badgley Phelps Wealth Managers shed 3,573 shares of Alphabet Inc. (GOOGL) to finish the quarter with 307,656 shares valued at roughly $105.8 million.
- Alphabet reported trailing-twelve-month revenue of $445.86 billion alongside a net profit margin of 54.8% heading into its October 28 earnings report.
- Wall Street maintains a strong buy outlook on the stock with a mean price target of $429.12 across 54 analyst opinions.
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Badgley Phelps Wealth Managers reduced its holdings in Alphabet Inc. (GOOGL) by 3,573 shares during the quarter. The fund detailed the reduction in a Form 13F filed with the Securities and Exchange Commission on October 22, 2026. Alphabet closed at $324.22 on the filing date.
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Badgley Phelps Wealth Managers vs. the S&P 500
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What Changed in Badgley Phelps Wealth Managers's Alphabet Inc. Position
The wealth manager trimmed its stake by 1.1% to bring its total holding down to 307,656 shares. The reported value of the remaining shares stood at $105,858,152 at the time of the filing. In the prior quarter, the firm held 311,229 shares.
Other Institutional Activity in Alphabet Inc.
Other institutional investors also adjusted their positions in the internet giant during the same filing period. True North Advisors cut its holdings by 51,781 shares, ending with 40,522 shares worth about $13,942,747. Perigon Wealth Management shed 15,808 shares, leaving it with 209,137 shares valued at roughly $71,959,796. Howland Capital Management reduced its stake by 16,880 shares to hold 477,244 shares worth approximately $164,210,244. Meanwhile, Crescent Grove Advisors added 1,762 shares for a total of 7,678 shares worth about $2,641,871. E. Ohman J:or Asset Management grew its holdings by 13,164 shares, ending with 749,452 shares valued at roughly $257,871,444.
Alphabet Inc. Stock Down 4.3%
Alphabet shares recently traded around $320.25 as of October 24, 2026, sitting about 1.2% below their $324.22 close on the filing date. The stock trades below both its 50-day moving average of $343.47 and its 200-day moving average of $341.32. Over the past year, shares have traded as low as $251.85 and as high as $408.61.
Recent Earnings
Alphabet posted trailing-twelve-month revenue of $445,865,984,000 and earnings of $19.93 per share. The company generated a net profit margin of 54.8% and a return on equity of 48.7%. Revenue grew 24.2% compared to the same period a year earlier. The company is scheduled to release its next financial results on October 28, 2026.
Dividend
Alphabet pays an annual dividend rate of $0.88 per share, which translates to a dividend yield of 0.27%. The payout ratio sits at 4.3% of earnings.
Insider Buying and Selling at Alphabet Inc.
Company insiders executed several transactions prior to the filing. Director Kavitark Ram Shriram sold 33,566 shares on July 18, 2025, at an average price of $185.76 for a total of $6,235,220. The same director sold another 26,000 shares on August 15, 2025, at $205.00 per share for $5,330,000. Later, Director John L Hennessy disposed of 600 shares on January 13, 2026, valued at $202,514, and another 600 shares on February 13, 2026, worth $184,037.
Analysts Set New Price Targets
Wall Street firms updated their views on the stock ahead of the filing. UBS maintained its neutral rating with a target of $380.00 on October 14, 2026. JP Morgan kept an overweight rating and raised its target from $420.00 to $425.00 on October 15, 2026. Keybanc maintained an overweight rating with a target of $410.00 on October 19, 2026. BMO Capital kept an outperform rating and lifted its target to $480.00 on October 20, 2026. Citizens maintained a market outperform rating with a $450.00 target on October 22, 2026. The stock currently holds a consensus recommendation of strong buy from 54 analysts, with a mean price target of $429.12.
About Alphabet Inc.
Alphabet operates core digital platforms including Google Search, YouTube, Android, Gmail, and Google Maps, alongside cloud computing services and experimental technology ventures. The company generates the bulk of its revenue through digital advertising across its web properties and mobile ecosystems.
Bottom Line
Investors will look to Alphabet's upcoming earnings release on October 28, 2026, for further clues on digital ad spending and cloud growth. Institutional filings and analyst revisions will continue to guide sentiment as the stock trades below its key moving averages.
Related Filing Alerts
Source: Badgley Phelps Wealth Managers's 13F filing on $GOOGL (Oct 22, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts