First Horizon 13F: Cuts Alphabet (GOOG) Stake by $549K
Key Points
- First Horizon reduced its Alphabet Inc. holdings by 1,610 shares, which is a 1.5% decrease, leaving it with 106,434 shares worth about $36.3 million.
- As of October 26, 2026, Alphabet's shares were trading at $314.19, which is about equal to the closing price on the same day.
- The current market price is 25.6% below the average analyst target price of $422.36, indicating potential upside.
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First Horizon trimmed its stake in Alphabet Inc. (GOOG) by 1,610 shares, bringing its total to 106,434 shares, valued at about $36.3 million, in a filing on October 26, 2026. This reduction represents a 1.5% decrease in its position. The filing shows that Alphabet is the sixth largest holding in First Horizon's portfolio, accounting for 3.67% of its total reported value of approximately $988.7 million.
GOOG
Alphabet Inc.
Other Institutional Activity in Alphabet Inc.
Axxcess Wealth Management reduced its holdings in Alphabet by 53,566 shares, bringing its total to 52,556 shares valued at about $16.1 million. Norris Perne & French increased its stake by 9,031 shares, holding a total of 21,462 shares worth approximately $7.3 million, while BIP Wealth added 3,794 shares, increasing its stake to 21,756 shares valued at around $7.4 million.
Alphabet Inc. Stock Down 1.0%
On October 26, 2026, Alphabet's shares closed at $314.19, which is about equal to its recent trading price. The stock is currently trading below its 50-day and 200-day moving averages, suggesting some trend weakness. Additionally, the shares are 22.3% below their 52-week high of $404.47 and 18.6% above their 52-week low of $264.94.
Recent Earnings
Alphabet reported trailing twelve-month revenue of approximately $445.9 billion and earnings per share (EPS) of $19.93. The next earnings report is scheduled for October 28, 2026.
Insider Buying and Selling at Alphabet Inc.
Several insiders sold shares earlier this year, including Officer Marsida Saraci, who sold 449 shares at an average price of $333.20 on July 29, 2026, totaling about $149,607. Director Frances H. Ph.D. Arnold sold 82 shares at an average price of $333.39 on July 30, 2026, for about $27,338, and another 82 shares at $337.71 on August 28, 2026, worth approximately $27,692.
Analysts Set New Price Targets
On October 15, 2026, JP Morgan maintained an Overweight rating on Alphabet with a price target of $425.00, up from a previous target of $420.00. TD Cowen also maintained a Buy rating, setting a price target of $485.00, which is an increase from $475.00.
About Alphabet Inc.
Alphabet Inc. is a leading technology company that provides a wide range of products and services through its various segments, such as Google Services and Google Cloud. It operates globally, offering everything from online advertising and cloud computing to consumer electronics and software solutions.
Bottom Line
Investors should keep an eye on Alphabet's upcoming earnings report on October 28, 2026, to gauge its financial performance. First Horizon's recent filing reflects a smaller bet on Alphabet, which may suggest a cautious approach amid current market conditions.
Related Filing Alerts
Source: First Horizon's 13F filing on $GOOG (Oct 26, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts