Pinnacle Wealth Management Advisory Group 13F: Adds $2.8M to AMZN Stake
Key Points
- Pinnacle Wealth Management Advisory Group lifted its Amazon.com, Inc. stake by 13.0% during the period, adding 11,334 shares to finish with 98,278 shares.
- Amazon.com, Inc. shares recently changed hands around $248.04, sitting below the 50-day moving average but above the 200-day mark.
- Five major financial firms recently maintained positive ratings on the retail and cloud giant, with price targets stretching up to $405.00.
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Pinnacle Wealth Management Advisory Group grew its stake in Amazon.com, Inc. AMZN by 13.0% during the recent period, according to a Form 13F filing with the SEC on October 23, 2026.
AMZN
Amazon.com, Inc.
What Changed in Pinnacle Wealth Management Advisory Group's Amazon.com, Inc. Position
The firm added 11,334 shares of the online retail and cloud computing company to its portfolio. That brought its total holdings to 98,278 shares valued at about $24,485,998. The fund previously held 86,944 shares.
Other Institutional Activity in Amazon.com, Inc.
Other institutional managers also adjusted their positions in the tech giant. MBL Wealth grew its holdings by 4,478 shares, ending with 37,979 shares worth about $9,462,355. BSN CAPITAL PARTNERS boosted its stake by 192,400 shares, ending with 340,000 shares worth about $84,751,800. Wilmington Savings Fund Society, FSB grew its holdings by 21,163 shares, ending with 171,278 shares worth about $42,673,914. Simplicity Wealth,LLC lifted its stake by 15,723 shares, ending with 127,215 shares worth about $31,695,672. HB Wealth Management grew its holdings by 51,115 shares, ending with 701,687 shares worth about $174,825,200.
Amazon.com, Inc. Stock Down 5.5%
Amazon.com, Inc. shares closed at $248.00 on October 23, 2026, and recently traded at $248.04. The stock trades about 3.1% below its 50-day moving average of $255.99 and roughly 2.0% above its 200-day moving average of $243.26. The share price sits 13.6% below its 52-week high of $287.20 and 26.6% above its 52-week low of $196.00. The consensus price target sits at $331.72 across 58 analyst opinions, with the stock recently trading 25.2% below that mean level. The company carries a market capitalization near $2.70 trillion and a price-to-earnings ratio of 20.14 based on trailing results.
Recent Earnings
Amazon.com, Inc. reported trailing twelve month revenue of $775.68 billion alongside $12.43 in earnings per share. The company posted a net profit margin of 17.4% and a return on equity of 30.6%. Its next earnings report is scheduled for October 29, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
23 analysts raised price targets.
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EPS & revenue
EPS missed estimates by 3.6%. Revenue met estimates.
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Profit surprise
EBITDA beat by 31 percent. Operating income beat by 90 percent.
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Pre-earnings setup
Bar was high, analysts already very bullish.
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Analyst signal
23 target raises.
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Earnings quality
Gross margin up 1.3 points. Operating margin up 1.3 points. Positive free cash flow.
Earnings Call Summary
Amazon had a strong first quarter with $181.5 billion in revenue and record 13.1 percent operating margin. Cloud computing services grew 28 percent year over year, the fastest pace in 15 quarters, driven by artificial intelligence demand. The company is investing tens of billions in data centers and chips, expecting these upfront costs to deliver strong returns in future years as customers pay for the capacity.
Guidance Amazon expects second quarter sales between $194 billion and $199 billion, up from first quarter's $181.5 billion. Operating income should reach $20 billion to $24 billion as the company invests heavily in artificial intelligence and new satellites for the Amazon LEO business.
Slightly positive report. The quarter was acceptable, but the forward setup is not strong.
Insider Buying and Selling at Amazon.com, Inc.
Company insiders executed several transactions prior to the filing. Officer Matthew S Garman disposed of 14,541 shares valued at $3,766,920 on August 21, 2026. Officer David A. Zapolsky sold 15,430 shares worth $4,004,345 on August 24, 2026. Officer Douglas J Herrington sold 1,000 shares at an average price of $254.77 for a total of $254,770 on September 1, 2026, and another 1,000 shares at $251.50 for $251,500 on October 1, 2026.
Analysts Set New Price Targets
Wall Street analysts updated their views on the company ahead of the filing. TD Cowen reiterated a Buy rating with a $350.00 price target on October 5, 2026. Tigress Financial maintained a Buy rating while lifting its target from $315.00 to $385.00 on October 6, 2026. Wells Fargo maintained an Overweight rating and adjusted its target from $338.00 to $329.00 on October 12, 2026. Cantor Fitzgerald maintained an Overweight rating while lowering its target from $320.00 to $310.00 on October 12, 2026. Morgan Stanley maintained an Overweight rating and raised its target from $335.00 to $350.00 on October 19, 2026. The stock currently holds a consensus recommendation of strong_buy.
About Amazon.com, Inc.
Amazon.com, Inc. operates as a massive online retailer, digital advertiser, and cloud services provider through its North American, International, and Amazon Web Services divisions. The firm also manufactures popular consumer electronics like Kindle readers, Fire tablets, Echo smart speakers, and Ring security equipment, alongside creating original entertainment media.
Bottom Line
Institutional investors continue to reallocate capital across major technology names as quarterly reports approach. Market participants should monitor the company's upcoming earnings release on October 29, 2026, for further updates on retail demand and cloud infrastructure growth.
Related Filing Alerts
Source: Pinnacle Wealth Management Advisory Group's 13F filing on $AMZN (Oct 23, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts