Norris Perne & French 13F: Adds $3.1M to Alphabet (GOOG) Stake
Key Points
- Norris Perne & French added 9,031 shares of Alphabet Inc. GOOG, raising its stake by 72.6% to 21,462 shares, valued at about $7.31 million.
- Alphabet Inc. shares recently traded around $314.19, down 1% from the $317.28 closing price on the filing date.
- The firm holds 0.55% of its portfolio in Alphabet, ranking it 35th among its 156 total positions.
Since the filing, $GOOG is down 1.0% to date (from the $317.28 close on Oct 23, 2026).
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Norris Perne & French boosted its position in Alphabet Inc. (GOOG) by 9,031 shares in a filing on October 23, 2026.
GOOG
Alphabet Inc.
Where Alphabet Inc. Fits in Norris Perne & French's Portfolio
Norris Perne & French's stake in Alphabet now accounts for 0.55% of its total reported value of about $1.33 billion. The firm ranks 35th out of 156 positions, and this recent boost represents a 72.6% increase in their holdings.
Other Institutional Activity in Alphabet Inc.
Several other funds have also made adjustments to their positions in Alphabet. True North Advisors grew its stake by 75,521 shares, totaling 76,600 shares worth about $26.1 million. Meanwhile, Embree Financial Group added 1,594 shares, bringing its total to 12,648 shares valued at approximately $4.31 million. Conversely, SBI Securities trimmed its holdings by 3,956 shares, ending with 193,856 shares worth about $66.1 million.
Alphabet Inc. Stock Down 1.0%
Alphabet Inc. shares recently traded around $314.19, which is 1% below the closing price of $317.28 on October 23, 2026. The stock is currently about 22.3% below its 52-week high of $404.47 and 18.6% above its 52-week low of $264.94.
Recent Earnings
For the trailing twelve months, Alphabet reported a revenue of $445.9 billion and an earnings per share (EPS) of $19.93. The next earnings report is scheduled for October 28, 2026.
Dividend
Alphabet Inc. pays an annual dividend of $0.88 per share, yielding about 0.28% based on recent prices.
Insider Buying and Selling at Alphabet Inc.
Marsida Saraci, an officer at Alphabet, sold 449 shares at an average price of $333.20 on July 29, 2026, totaling approximately $149,607. Director Frances H. Ph.D. Arnold sold 82 shares at an average price of $333.39 on July 30 and another 82 shares at $337.71 on August 28, totaling around $27,692 for the second transaction.
Analysts Set New Price Targets
On October 15, 2026, JP Morgan maintained an Overweight rating on Alphabet with a price target of $425.00, up from $420.00. TD Cowen also maintained a Buy rating with a target of $485.00, up from $475.00 on October 8, 2026. The consensus recommendation for Alphabet is a strong buy, with a mean price target of $422.36 from 14 analysts.
About Alphabet Inc.
Alphabet Inc. is the parent company of Google and several other businesses. It operates through segments like Google Services, which includes popular products such as Search, YouTube, and Android, along with Google Cloud services. The recent increase in Norris Perne & French's stake reflects ongoing interest in the company's growth potential.
Bottom Line
Investors should watch for Alphabet's upcoming earnings report on October 28, 2026, and any further changes from institutional investors as they adjust their positions in response to market conditions.
Related Filing Alerts
Source: Norris Perne & French's 13F filing on $GOOG (Oct 23, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts