Royal Fund Management 13F: New $2.1M Stake in ServiceNow (NOW)

Royal Fund Management opened a new position in ServiceNow, Inc. NOW purchasing 15,627 shares valued at approximately $2.09 million. The investment was disclosed in a Form 13F filing with the SEC on October 22, 2026. Because this was a brand new holding, the firm held zero shares prior to this filing. ServiceNow closed at $157.00 on the day of the filing.

NOW ServiceNow, Inc.

$153.12 ▲ +3.85% year to date

1M 3M YTD

Daily close · Oct 21, 2026

What Changed in Royal Fund Management's ServiceNow Position

Royal Fund Management initiated its stake in ServiceNow, Inc. by picking up 15,627 shares during the period. The new holding carried a reported market value of $2,094,174 at the time of the filing. Because the firm did not own any shares in the software provider previously, this represents an entirely new addition to its equity portfolio.

Other Institutional Activity in ServiceNow

Other large investors adjusted their holdings in ServiceNow around the same period. Foster Victor Wealth Advisors reduced its stake by 10,227 shares, finishing with 84,632 shares valued at about $12.30 million. SBI Securities cut its position by 23,929 shares, leaving it with 25,702 shares worth roughly $3.44 million. Sumitomo Mitsui DS Asset Management Company lowered its holdings by 37,290 shares to end with 243,713 shares valued at about $32.66 million. PensionDanmark Pensionsforsikringsaktieselskab trimmed its stake by 29,504 shares, holding 211,637 shares worth approximately $28.36 million at the close of the period.

ServiceNow, Inc. Stock Up 5.0%

ServiceNow shares recently traded around $157.00, matching the closing price of $157.00 recorded on October 22, 2026. The stock trades above its 50-day moving average of $136.21 and well above its 200-day moving average of $115.03. Shares sit below their 52-week high of $192.97 while trading far above the 52-week low of $81.24.

Recent Earnings

ServiceNow reported trailing twelve-month revenue of $14.73 billion alongside earnings of $1.60 per share. The business achieved a net profit margin of 11.3% and a return on equity of 14.2%. The next quarterly earnings report is scheduled for October 28, 2026.

Insider Buying and Selling at ServiceNow, Inc.

Company insiders completed several transactions prior to the filing. Director Paul Edward Chamberlain sold 1,500 shares on August 13, 2026, at an average price of $125.60 for a total value of $188,400, and later sold 2,700 shares on August 27, 2026, at $135.50 for $365,851. Officer Jacqueline P. Canney sold 7,847 shares on August 28, 2026, at $138.00 totaling $1,082,886. Officer Paul G. Fipps sold 2,034 shares on August 31, 2026, at $147.87 for $300,777.

Analysts Set New Price Targets

Analyst firms issued several updates ahead of the filing. Mizuho maintained an Outperform rating on October 15, 2026, raising its price target from $140.00 to $170.00. TD Cowen maintained a buy rating on October 15, 2026, lifting its target from $140.00 to $165.00. Piper Sandler maintained an overweight rating on October 16, 2026, boosting its target from $140.00 to $175.00. StoneX maintained a buy rating on October 19, 2026, raising its target from $130.00 to $165.00. Truist Securities maintained a buy rating on October 21, 2026, increasing its target from $130.00 to $180.00. The stock carries a consensus recommendation of strong buy from 46 analysts with a mean price target of $154.80.

About ServiceNow

ServiceNow, Inc. provides cloud-based software platforms that help businesses manage digital workflows, IT services, operations, and customer relationships. Operating across North America, Europe, Asia, and other international regions, the company builds applications that streamline asset tracking, risk management, and security operations for large enterprises.

Bottom Line

Royal Fund Management's new position highlights growing institutional interest as the company heads toward its next earnings update on October 28, 2026. Observers will monitor whether upcoming financial results align with the bullish analyst price targets currently supporting the stock.