True North Advisors 13F: Adds $26M to Alphabet (GOOG) Stake

True North Advisors significantly expanded its holdings in Alphabet Inc. GOOG, lifting its stake by 75,521 shares during the period. According to a Form 13F filed with the SEC on October 22, 2026, the firm held 76,600 shares valued at approximately $26.1 million, up sharply from its prior holding of 1,079 shares.

GOOG Alphabet Inc.

$330.95 ▲ +5.16% year to date

1M 3M YTD

Daily close · Oct 21, 2026

What Changed in True North Advisors's Alphabet Inc. Position

The firm grew its position by a notable 6,999.2% from the previous quarter, bringing its total investment to 76,600 shares. The reported value of the stake reached $26,100,542 at the time of the filing.

Other Institutional Activity in Alphabet Inc.

Other institutional investors also adjusted their positions in Alphabet Inc. GOOG around the same time. Moran Wealth Management trimmed its stake by 6,357 shares, ending with 67,527 shares worth about $23.0 million. SBI Securities lowered its holdings by 3,956 shares, resulting in 193,856 shares valued at roughly $66.1 million. Meanwhile, Embree Financial Group grew its holdings by 1,594 shares, ending with 12,648 shares worth about $4.31 million.

Alphabet Inc. Stock Down 4.6%

Alphabet Inc. GOOG closed at $320.76 on October 22, 2026, and recently traded around $320.85 as of October 23, 2026. The stock trades below its 50-day moving average of $340.55 and roughly 20.7% below its 52-week high of $404.47.

Recent Earnings

Alphabet Inc. reported trailing-twelve-month revenue of $445.87 billion alongside earnings of $19.93 per share. The company posted a net profit margin of 54.8% and a return on equity of 48.7%. The next earnings release is scheduled for October 28, 2026.

Dividend

Alphabet Inc. pays an annual dividend rate of $0.88 per share, giving it a dividend yield of 0.27% with a payout ratio of 4.3%.

Insider Buying and Selling at Alphabet Inc.

Company insiders completed several transactions ahead of the filing period. On July 29, 2026, officer Marsida Saraci sold 449 shares at an average price of $333.20 for a total value of $149,607. Director Frances H. Ph.D. Arnold sold 82 shares on July 30, 2026, at $333.39 per share, totaling $27,338, and later sold another 82 shares on August 28, 2026, at $337.71 per share for $27,692.

Analysts Set New Price Targets

Wall Street firms updated their views on Alphabet Inc. GOOG during the months leading up to the filing. JP Morgan maintained an Overweight rating while lowering its price target to $420.00 on July 23, 2026, and later raised the target to $425.00 on October 15, 2026. TD Cowen reiterated a Buy rating with a $475.00 target on July 23, 2026, and maintained the Buy rating while lifting the target to $485.00 on October 8, 2026. UBS maintained a Neutral rating on October 14, 2026, with a price target of $380.00. Overall, the stock carries a consensus recommendation of strong_buy with a mean price target of $422.15.

About Alphabet Inc.

Alphabet Inc. operates internet products and platforms globally through segments including Google Services, Google Cloud, and Other Bets. Its offerings include Search, YouTube, Android, Gmail, and Google Maps.

Bottom Line

Investors will look ahead to Alphabet Inc.'s upcoming earnings report on October 28, 2026, for further updates on revenue growth and segment performance.