Guggenheim Raises ServiceNow (NOW) Price Target to $175

On October 23, 2026, Guggenheim maintained its Buy rating on ServiceNow, Inc. (NYSE: NOW) while boosting its price target from $125.00 to $175.00. According to the firm's research note on October 23, 2026, the updated outlook reflects confidence in the cloud software provider's trajectory.

NOW ServiceNow, Inc.

$157 ▲ +6.48% year to date

1M 3M YTD

Daily close · Oct 22, 2026

Guggenheim's Call on ServiceNow

Guggenheim reiterated its Buy rating on ServiceNow, Inc. on October 23, 2026, lifting its target price to $175.00 from its previous target of $125.00.

Other Institutional Activity in ServiceNow

Royal Fund Management grew its holdings by 15,627 shares, ending with 15,627 shares worth about $2,094,174.0. Howland Capital Management reduced its stake by 25,543 shares, or an 11.8% decrease, holding 190,067 shares valued at roughly $25,470,879.0. Foster Victor Wealth Advisors trimmed its position by 10,227 shares, dropping 10.8% to finish with 84,632 shares worth about $12,302,148.0. SBI Securities cut its holdings by 23,929 shares, or 48.2%, leaving it with 25,702 shares valued at approximately $3,444,325.0.

ServiceNow, Inc. Stock Up 3.4%

ServiceNow shares recently traded around $158.28 as of October 23, 2026. The stock closed at $158.52 on October 23, 2026. The shares sit well above both their 50-day moving average of $136.86 and their 200-day moving average of $115.07, while trading below their 52-week high of $192.97.

Recent Earnings

ServiceNow reported trailing-twelve-month revenue of $14.73 billion and trailing earnings of $1.64 per share. The company delivered a year-over-year revenue growth rate of 24.0%, accompanied by a net profit margin of 11.3% and a return on equity of 14.2%. Investors await the company's next earnings report, scheduled for October 28, 2026.

Insider Buying and Selling at ServiceNow, Inc.

Director Paul Edward Chamberlain sold 1,500 shares on August 13, 2026, at an average price of $125.60 for a total value of $188,400.0. Later, Chamberlain sold 2,700 shares on August 27, 2026, at $135.50 per share totaling $365,851.0. Officer Jacqueline P Canney disposed of 7,847 shares on August 28, 2026, at $138.00 per share for $1,082,886.0. Officer Paul G. Fipps parted with 2,034 shares on August 31, 2026, at $147.87 per share totaling $300,777.0. None of these transactions were reported as planned under a Rule 10b5-1 arrangement.

Analysts Set New Price Targets

Mizuho maintained its Outperform rating on October 15, 2026, and raised its price target from $140.00 to $170.00. Piper Sandler kept an Overweight rating on October 16, 2026, lifting its target from $140.00 to $175.00. StoneX maintained a Buy rating on October 19, 2026, raising its target from $130.00 to $165.00. Truist Securities maintained a Buy rating on October 21, 2026, lifting its target from $130.00 to $180.00. Across the broader analyst community, ServiceNow holds a consensus recommendation of strong_buy from 46 opinions, with a mean price target of $156.54.

About ServiceNow

ServiceNow, Inc. builds cloud-based software platforms that automate digital workflows for businesses around the world. The company focuses on IT service management, customer service applications, and integrated risk operations. Guggenheim's revised target highlights ongoing market confidence in the firm's enterprise software tools as corporate customers modernize their operations.

Bottom Line

Market participants will be watching ServiceNow's upcoming earnings release on October 28, 2026, for fresh updates on digital workflow demand. Guggenheim's higher price target reflects a growing optimism from Wall Street heading into the financial results.