Morgan Stanley Raises United Rentals (URI) Price Target to $1,350

Morgan Stanley reaffirmed its Overweight rating on United Rentals, Inc. on October 23, 2026, while lifting its price target from $1,335.00 to $1,350.00. The research note arrived alongside updates from several other major financial firms tracking the equipment rental sector.

URI United Rentals, Inc.

$1,050.06 ▲ +25.01% year to date

1M 3M YTD

Daily close · Oct 23, 2026

Morgan Stanley's Call on United Rentals, Inc.

On October 23, 2026, Morgan Stanley maintained its Overweight rating on United Rentals, Inc. and nudged its price target higher to $1,350.00 from its previous target of $1,335.00. The adjustment reflects the firm's ongoing positive outlook for the company's market position.

Other Institutional Activity in United Rentals, Inc.

Franklin Resources, Inc. grew its holdings by 146,485 shares, ending with 1,805,427 shares worth about $1,983,604,484.00.

United Rentals, Inc. Stock Up 2.5%

United Rentals, Inc. shares recently traded around $1,096.13 on October 23, 2026, down about 0.2% from the session's close of $1,098.69. The stock is currently trading about 7.0% below its 52-week high of $1,179.18 while sitting 56.2% above its 52-week low of $701.59. The recent price sits about 4.8% above its 50-day moving average of $1,045.87 and roughly 13.7% above its 200-day moving average of $963.78. With the new Morgan Stanley price target set at $1,350.00, the stock trades about 18.8% below that specific target, leaving notable room between current market levels and the firm's expectations.

Recent Earnings

United Rentals, Inc. posted trailing twelve-month revenue of $17,496,000,512.00 and earnings of $43.23 per share. The company generated a net profit margin of 16.3% and a return on equity of 30.6%.

Dividend

United Rentals, Inc. pays an annual dividend rate of $7.88 per share, giving it a dividend yield of 0.71% with a payout ratio of 17.0%.

Insider Buying and Selling at United Rentals, Inc.

Chief Executive Officer Matthew John Flannery sold 22,768 shares on April 24, 2026, at an average price of $984.98 for a total value of $22,425,934.00. Officer Craig Adam Pintoff sold 2,466 shares on April 27, 2026, at $963.00 per share for a total of $2,374,758.00. Officer Joli Lyn Gross sold 306 shares on April 27, 2026, at $954.99 per share totaling $292,227.00. Later, Chief Financial Officer William E. Grace sold 1,500 shares on July 24, 2026, at $1,133.15 per share for a total value of $1,699,732.00.

Analysts Set New Price Targets

Truist Securities maintained its Buy rating on October 5, 2026, with a price target of $1,395.00, down from its prior target of $1,466.00. UBS maintained a Buy rating on October 22, 2026, raising its target to $1,450.00 from $1,350.00. Truist Securities maintained a Buy rating on October 23, 2026, lifting its target to $1,450.00 from $1,395.00. RBC Capital maintained an Outperform rating on October 23, 2026, raising its target to $1,392.00 from $1,323.00. Across the broader analyst community, the stock holds a consensus buy recommendation with a mean price target of $1,285.19 based on 21 analyst opinions.

About United Rentals, Inc.

United Rentals, Inc. operates as a major equipment rental provider, supplying everything from earthmoving machinery to specialized tools across the United States, Canada, Europe, Australia, and New Zealand through its General Rentals and Specialty segments. The Stamford, Connecticut-based firm serves diverse industrial and construction markets worldwide.

Bottom Line

Investors will watch for the company's next earnings report, scheduled for January 27, 2027, to check ongoing revenue and margin trends. Monitoring how the stock behaves relative to analyst targets will also remain a key focus.