Truist Securities Raises URI Price Target to $1,450

Truist Securities maintained its Buy rating on United Rentals, Inc. (NYSE: URI) on October 23, 2026, while boosting its price target from $1,395.00 to $1,450.00. The research note arrived on the same day other Wall Street firms also updated their outlooks on the equipment rental provider. Truist previously adjusted its target on the stock to $1,395.00 on October 5, 2026.

URI United Rentals, Inc.

$1,050.06 ▲ +25.01% year to date

1M 3M YTD

Daily close · Oct 23, 2026

Truist Securities' Call on United Rentals

Truist Securities kept an upbeat stance on the industrial equipment giant, lifting the bar for where the shares could head. The firm moved its target up to $1,450.00 from its prior goal of $1,395.00. The call highlights confidence in the rental specialist even as the stock trades below that target level.

Other Institutional Activity in United Rentals

Franklin Resources, Inc. grew its holdings in the equipment rental provider by 146,485 shares, ending its report period ended June 30, 2026, with 1,805,427 shares valued at about $1,983,604,484. That marked an 8.8% increase in the fund's stake.

United Rentals, Inc. Stock Up 2.5%

United Rentals shares recently traded around $1,096.13 as of October 23, 2026, sitting below the closing price of $1,098.69 recorded on the date of Truist's rating update. The stock rests comfortably above both its 50-day moving average of $1,045.87 and its 200-day moving average of $963.78. Shares have traded between a 52-week low of $701.59 and a 52-week high of $1,179.18.

Recent Earnings

United Rentals generated $17,496,000,512.00 in trailing twelve-month revenue alongside earnings of $43.23 per share. The company posted a net profit margin of 16.3% and a return on equity of 30.6%. Investors look ahead to the next earnings release scheduled for January 27, 2027.

Dividend

United Rentals pays an annual dividend rate of $7.88 per share, which translates to a dividend yield of 0.71%. The payout ratio stands at 17.0%, meaning the company uses a modest slice of its earnings to fund the shareholder payout.

Insider Buying and Selling at United Rentals, Inc.

Company insiders completed several stock transactions earlier in the year. Chief Executive Officer Matthew John Flannery sold 22,768 shares on April 24, 2026, at an average price of $984.98 for a total value of $22,425,934.00. Officer Craig Adam Pintoff parted with 2,466 shares on April 27, 2026, at $963.00 per share, totaling $2,374,758.00. Officer Joli Lyn Gross sold 306 shares on April 27, 2026, at $954.99 per share, worth $292,227.00. Later, on July 24, 2026, Chief Financial Officer William E. Grace disposed of 1,500 shares at $1,133.15 per share for a total of $1,699,732.00.

Analysts Set New Price Targets

Wall Street firms actively reviewed United Rentals around the October 23, 2026 date. UBS maintained its Buy rating on October 22, 2026, raising its target to $1,450.00 from $1,350.00. On October 23, 2026, Morgan Stanley maintained its Overweight rating with a target of $1,350.00, up from $1,335.00. RBC Capital maintained an Outperform rating on the same day, lifting its target to $1,392.00 from $1,323.00. Overall, the stock carries a consensus buy recommendation from 21 analysts, with a mean price target of $1,285.19.

About United Rentals

United Rentals, Inc. operates as a major equipment rental provider across the United States, Canada, Europe, Australia, and New Zealand. Through its General Rentals and Specialty business segments, the company leases out earthmoving machinery, aerial work platforms, and specialized tools to commercial and industrial customers. Analyst updates like Truist's help frame how the market values the firm's broad equipment fleet and rental demand.

Bottom Line

Truist Securities continues to see upside for United Rentals as the stock trades well above its key moving averages. Investors will keep an eye on upcoming financial reports and institutional filing updates as the company moves toward its next earnings announcement in January 2027.