RBC Capital Raises United Rentals (URI) Price Target to $1,392

On October 23, 2026, RBC Capital reiterated its Outperform rating on United Rentals, Inc. (NYSE: URI) while raising its price target from $1,323.00 to $1,392.00. The research note arrived as part of Wall Street's ongoing coverage of the major equipment rental provider.

URI United Rentals, Inc.

$1,050.06 ▲ +25.01% year to date

1M 3M YTD

Daily close · Oct 23, 2026

RBC Capital's Call on United Rentals

In its October 23, 2026 note, RBC Capital maintained an Outperform rating on United Rentals, lifting the target to $1,392.00 from its prior level of $1,323.00. The adjustment follows earlier target updates from other major firms, including UBS raising its target to $1,450.00 on October 22, 2026, and Truist Securities lowering its target to $1,395.00 on October 5, 2026.

Other Institutional Activity in United Rentals

Franklin Resources, Inc. grew its holdings by 146,485 shares, ending with 1,805,427 shares worth about $1,955,548,299.00 following an 8.8% increase reported for the period ending June 30, 2026.

United Rentals, Inc. Stock Up 2.5%

United Rentals shares recently traded around $1,092.39 as of October 23, 2026, after closing at $1,083.15 that same day. The stock sits well above its 200-day moving average of $963.78 and trades about 7.4% below its 52-week high of $1,179.18.

Recent Earnings

United Rentals generated trailing twelve month revenue of $17,496,000,512.00 alongside trailing earnings of $43.23 per share. The company posted a net profit margin of 16.3% and a return on equity of 30.6%, with revenue growing 15.7% year-over-year. Its next earnings report is scheduled for January 27, 2027.

Dividend

United Rentals pays an annual dividend rate of $7.88 per share, which translates to a dividend yield of 0.71%. The payout ratio sits at 17.0%, reflecting a modest share of earnings returned directly to shareholders through regular cash distributions.

Insider Buying and Selling at United Rentals, Inc.

Company insiders completed multiple transactions earlier in the year, including Chief Executive Officer Matthew John Flannery selling 22,768 shares on April 24, 2026, at an average price of $984.98. Officer Craig Adam Pintoff sold 2,466 shares on April 27, 2026, at $963.00 per share, while Officer Joli Lyn Gross sold 306 shares on April 27, 2026, at $954.99. Later, Chief Financial Officer William E. Grace sold 1,500 shares on July 24, 2026, at $1,133.15 per share for a total value of $1,699,732.00.

Analysts Set New Price Targets

Wall Street coverage features a mix of recent adjustments, beginning with JP Morgan downgrading the stock to Neutral with a $1,170.00 target on September 10, 2026. Truist Securities maintained a Buy rating on October 5, 2026, while lowering its target to $1,395.00, and UBS maintained a Buy rating on October 22, 2026, while raising its price target to $1,450.00. Overall, the stock carries a consensus buy recommendation from 21 analysts with a mean price target of $1,285.19.

About United Rentals

United Rentals, Inc. operates as a leading equipment rental company serving customers across the United States, Canada, Europe, Australia, and New Zealand. The company manages its operations through two distinct segments: General Rentals and Specialty. These divisions provide infrastructure, industrial, and commercial contractors with heavy machinery and tools.

Bottom Line

Investors will look toward the company's upcoming earnings report on January 27, 2027, to gauge ongoing demand across its rental segments. Analysts continue to hold an overall favorable view on the stock as shares trade below consensus price targets.